Business Writing - How to Write with Style and Confidence

Words to Cut 3 lectures 05:10 Beware of Long Words I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. Choose Fresh Words Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Video -- Words to Cut Learn the words which have a positive impact on your readers. Chapter 1 Quiz Words to Cut 3 lectures 05:10 Beware of Long Words I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. Choose Fresh Words Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Video -- Words to Cut Learn the words which have a positive impact on your readers. Chapter 1 Quiz Beware of Long Words I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. Beware of Long Words I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. Beware of Long Words I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. Beware of Long Words I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. I loved the word quintessence. I felt really intelligent whenever I used it. I was exultant for my readers! How lucky they were to read the thoughts of a man who had done so well in his Latin exams.But it slowly dawned on me that a word like quintessence creates problems. Firstly, it made me sound pompous, which – and this may surprise you – had never been one of my aims. It also took up a lot of space on the page. And many people didn’t know what it meant.For every word in English with a Latin root, there’s an Anglo-Saxon alternative. The Anglo-Saxon is normally one or two syllables long, so it’s shorter and more popular with your readers. The more you go Anglo-Saxon rather than Latin, the punchier your writing will be.There’s no difference in meaning between the client relationship has ended and the client relationship has terminated. But end is more human than terminated, and writing like a person rather than a committee will definitely get you more readers. Choose Fresh Words Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Choose Fresh Words Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Choose Fresh Words Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Choose Fresh Words Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Certain words and phrases are terribly overused in business writing and have little meaning. These are what I call Yawny-Yawns. I know that’s not a precise term but it’s better than calling them obfuscatory circumlocutions, is it not?These are the ums and ahs of writing, the pauses where a writer tries to collect their thoughts. My early drafts of work often contain these words because I’ve not yet clarified my ideas. Once I get to the editing stage I cut them out. You must do the same.Getting read of stale words will reduce your word count and increase your readability. Video -- Words to Cut Learn the words which have a positive impact on your readers. Video -- Words to Cut Learn the words which have a positive impact on your readers. Video -- Words to Cut Learn the words which have a positive impact on your readers. Video -- Words to Cut Learn the words which have a positive impact on your readers. Learn the words which have a positive impact on your readers. Learn the words which have a positive impact on your readers. Chapter 1 Quiz Chapter 1 Quiz Chapter 1 Quiz Chapter 1 Quiz Building Strong Sentences 1 lecture 02:35 Video -- Building Strong Sentences It’s a myth that a difficult subjects leads to difficult writing. The denseness of your writing is defined by two factors that are completely under your control:1. The length of your sentences 2. Your choice of wordsLet’s think more about producing clear sentences. One tip I give to business writers is to aim for a level of complexity suitable for a clever student aged between sixteen and nineteen. Not a genius, but someone who’s doing well during the last years of secondary education.Every reader is different, but you’ll keep most of them on your side if you aim for an average of fifteen words per sentence and paragraphs shorter than ten lines. Chapter 2 Quiz Building Strong Sentences. 1 lecture 02:35 Video -- Building Strong Sentences It’s a myth that a difficult subjects leads to difficult writing. The denseness of your writing is defined by two factors that are completely under your control:1. The length of your sentences 2. Your choice of wordsLet’s think more about producing clear sentences. One tip I give to business writers is to aim for a level of complexity suitable for a clever student aged between sixteen and nineteen. Not a genius, but someone who’s doing well during the last years of secondary education.Every reader is different, but you’ll keep most of them on your side if you aim for an average of fifteen words per sentence and paragraphs shorter than ten lines s 2 lectures 04:27 Video -- How to Write Punchy Summaries This topic explains some new techniques to help you summarise your writing. With...