CAM Diploma in Digital Marketing
Course
In Hyde Park Corner
Description
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Type
Course
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Location
Hyde park corner
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Duration
6 Months
The full time CAM Diploma in Digital Marketing starts every January and July each year. This course is suitable for UK and EU Nationals. It is also suitable for International Students entering the United Kingdom on Student Visitor Visas. We request all international students interested in the CAM Diploma in Digital Marketing to contact our Admissions Department directly for information on the Student Visitor Visa. Our Admissions Department can be reached at admissions@londonschoolofmarketing.com. Suitable for: Anyone who works in a role that involves marketing communications, particularly in the digital forum, stands to benefit from gaining a CAM professional qualification in digital marketing.
Facilities
Location
Start date
Start date
About this course
Students come from right across the spectrum of agency, client and supplier backgrounds. They work in marketing, advertising, public relations, the media, market research, sales promotion and direct marketing in both private and public sectors.
Reviews
Course programme
This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.
Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualifications will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.
Students who successfully pass the Digital Marketing Essentials and Digital Marketing Planning modules will receive a Digital Marketing Essentials Award and Digital Marketing Planning Award directly from The CAM Foundation.
CAM Diploma in Digital Marketing