CAM Diploma Digital Marketing - Digital Marketing Essentials

The Digital Marketing Essentials Award is the 2nd digital qualification in the CAM Diploma In Digital Marketing. This unit aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns within organisations. The unit has three sections - campaign tools, their application, and monitoring digital marketing. More specifically, the unit covers Search Engine Optimisation (SEO), Pay-per-click (PPC), new and emerging advertising media, email marketing, viral marketing, online PR, affiliate marketing and social media, digital metrics in the form of Voice of the Customer (VOC), A/B Tests and Usability studies, legislation, regulations and codes of practice.