CAM Diploma _ Marketing and Consumer Behaviour

The Marketing And Consumer Behaviour is one of the three elements that make up the CAM Diploma In Digital Marketing; the others being the Digital Marketing Planning Award and the Digital Marketing Essentials Award. This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.