Certificate - Advertising

Course

In San Francisco (USA)

Price on request

Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    San francisco (USA)

  • Duration

    4 Years

  • Start date

    Different dates available

The four year certificate program provides students with a disciplined approach to the study of Advertising. Student portfolios will demonstrate the variety of skills and creativity developed. Graduates enter the field prepared for professional opportunities in Advertising. Students take electives and art history courses to round out their experience. Unlike the BFA program, students pursuing the Certificate program do not take liberal arts coursework.

Facilities

Location

Start date

San Francisco (USA)
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Start date

Different dates availableEnrolment now open

About this course

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
Evaluate work in their field, including their own work, using professional terminology.
Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Advertising Certificate Requirements

Minimum 2.0 GPA
Minimum grade of C- in all core courses and major courses and the following requirement:
2 Art Historical Awareness

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Reviews

This centre's achievements

2022

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Design
  • Art
  • Web
  • Media
  • Social Media
  • Photography
  • Digital
  • Methods
  • Trends
  • Communication

Course programme

Semester 1
  • ADV 109: Advertising Methods & Trends
  • ADV 236: Digital Photography
  • GR 102: Design Technology: Digital Publishing Tools
  • GR 150: Visual Communication A
Semester 2
  • ADV 112: Marketing & Advertising Strategies
  • ADV 230: Rapid Visualization Techniques
  • ADV 241: Ideation Techniques
  • LA 242: History of Graphic Design
  • WNM 105: Design Technology: Visual Design Tools
  • WNM 210: Visual Design 1
Semester 3
  • ADV 207: Creative Strategy
  • ADV 215: Short Copy for Campaigns
  • ADV 244: Art Direction for Advertising
  • ADV 258: Digital Video 1 (formerly WNM 358 Digital Video 1)
Semester 4
  • ADV 341: Midpoint Portfolio
  • GR 122: Typography 1: Hierarchy and Form
  • LA 147: History of Photography
  • PRO 314: Social Media Content Development
  • WNM 205: Motion Graphics 1
  • WNM 249: Web Design 1
Semester 5
  • ADV 348: Entertainment Advertising
  • ADV 367: Art of Presentation
  • ADV 370: Brand and Branding
  • PRO 315: Social Media Strategies
Semester 6
  • ADV 343: Campaign
  • ADV 348: Entertainment Advertising
  • PRO 316: Social Media Data Analytics
  • WNM 120: User Experience 1
  • WNM 250: Web Design 2
Semester 7
  • ADV 348: Entertainment Advertising
  • ADV 415: Long Copy for Campaigns
  • PRO 317: Social Media Management
Semester 8
  • ADV 348: Entertainment Advertising
  • ADV 470: Final Portfolio
  • COM 208: Dynamic Aerial Imagery
  • GAM 190: Mobile UI and UX
  • PRO 320: Social Media Law & Ethics
  • WNM 349: Web Design 3

Certificate - Advertising

Price on request