Certificate - Photography

Undergraduate students will meet the following student performance criteria:

Conceptual and Problem-Solving Skills

Make creative decisions that optimize conceptual impact, cohesiveness and memorability of created images
Integrate key conceptual elements (such as mood, narrative, introducing the unexpected) with technical elements (such as composition, lighting, point of view) to suggest a story or elicit an emotional response from the viewer
Solve creative and technical problems that include project parameters and modeled client expectations
Lighting Skills

Master indoor and outdoor lighting, studio lighting techniques, lighting with constant light sources, and mixed lighting situations
Work effectively with natural light and demonstrate understanding of the relationship between time of day and variations related to quality of light
Work effectively with point source, flood, spot, diffused and reflected light
Camera Capture Skills

Demonstrate full knowledge of digital SLR components
Demonstrate complete understanding of exposure controls
Effectively use a light meter for multiple lighting situations
Digital Imaging

Apply advanced Photoshop techniques using various tools, layers, curves and selections with digital images
Apply retouching skills and color correction knowledge consistent with industry standards
Digital Printing

Produce professional quality prints
Create high quality print portfolio demonstrating printing skill and overall quality of images required for petition to graduate
Demonstrate understanding of archival qualities, including ink and paper stability
Professional Readiness

Produce and present a professional portfolio that meets department expectations and industry standards
Create promotional materials to support print portfolio and website
Demonstrate knowledge of industry trends and professional practices related to professional photography

2 Art Historical Awareness