Certificate in Web Design & New Media

Undergraduate students will meet the following student performance criteria:

Visual Communication

Create grid-based visual compositions that demonstrate essential principles of design
Make typographic choices that effectively communicate information hierarchy and mood
Demonstrate effective use of color and imagery
Critical Thinking

Collect data appropriate for the given project
Use research findings to develop design ideas centered on real target users
Identify user demographics and diagram the user experience
Produce a consistent interactive experience in a medium appropriate to the user’s needs
Technical Skills

Demonstrate an understanding of the current interactive technologies, tools, and apps by effectively using them to execute substantive projects
Demonstrate coding skills by building fully functional products and prototypes that simulate the intended interactive experience
Professional Readiness

Produce a cohesive portfolio tailored to reflect stated career goals
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
Evaluate work in their field, including their own work, using professional terminology.
Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Certificate Requirements

Minimum 2.0 GPA
Minimum grade of C- in all core courses and major courses and the following requirement:
2 Art Historical Awareness