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CIM Diploma In Hospitality and Tourism Marketing

Course

Distance

£ 0

Description

  • Type

    Course

  • Methodology

    Distance Learning

  • Duration

    12 Months

The qualification comprises of the following units: Marketing and Consumer Behaviour. Hospitality and Services Marketing. Tourist Motivation and Behaviour. Suitable for: This diploma is specifically designed for marketing professionals working in a variety of hospitality, travel and tourism or related organisations. Specifically, it has been devised for: Tourism marketers engaged in a supporting role or managing the marketing process at an operational level. Those moving into junior or mid-level marketing positions in hospitality and tourism-related organisations. Those who have more senior roles, for example in hospitality and tourism SMEs, where marketing is only one aspect of their role. Those who are looking to build on marketing or tourism knowledge gained at certificate or intermediate level with a future marketing management role in mind. Business people at various stages of their marketing career in other service organisations who want to gain a greater understanding of operational marketing management in a hospitality, travel and tourism context.

About this course

You must be educated to at least A Level standard or equivalent, and have achieved one or more of the following criteria:
* Any recognised UK degree or equivalent level 5 or 6 qualification
* A relevant level 3 or above qualification in Tourism or Marketing (e.g. CIM Professional Certificate in Marketing)
* Business or marketing experience would be an advantage but isn't essential

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Course programme

The Chartered Institute of Marketing’s Diploma in Hospitality and Tourism Marketing aims to provide learners with an introduction to the key concepts and principles of services marketing as they apply to the hospitality, travel and tourism industries.

This broad-based qualification, designed with an international focus, will address differences between the hospitality, travel and tourism and other industries and provide learners with practical and operational marketing skills for junior or supporting roles in marketing or supervisory management in all sectors of the rapidly expanding international visitor economy.

CIM Diploma In Hospitality and Tourism Marketing

£ 0