CIM FOUNDATION CERTIFICATE IN MARKETING

This qualification compromises of two units; Marketing Principles and Digital Essentials

Marketing Principles provides an understanding of the role and function of marketing within organisations and what factors can influence consumer behaviour. As well as the concepts and elements which make up the marketing mix and how this is used to satisfy customer’s needs.

Digital Essentials provides further insight into what is meant by digital marketing and the key factors to consider when developing digital marketing campaigns. As well as the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.

Please note: You will also be required to join the CIM for the duration of your studies. Assessment fees are currently £100.00 per module so £200.00 for the course (plus the registration fee of £50). Fees are set by CIM and as such, may be subject to change.