CIM Level 4 Certificate in Professional Marketing: Integrated Communications Module

What you need to know
How will I study?

The Integrated Communications module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of integrated marketing communications (IMC) planning, the concept of product and brand management, and outlines the components of the marketing communications mix.
How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.
How will I be assessed?

The assessment is an assignment submitted to the CIM.