CIM Level 4 Certificate in Professional Marketing: Marketing Module

What you need to know
How will I study?

The Marketing module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within an organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these can be applied to address market and customer needs.
How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.
How will I be assessed?

The assessment is a two-hour examination comprising of 50 multiple-choice questions.