CIM Level 6 Certificate in Professional Marketing: Strategic Marketing Module

What you need to know
How will I study?

The Strategic Marketing module covers how to take a strategic approach in marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making to implementation of plans.
How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.
How will I be assessed?

The assessment is a three-hour examination into which you take your pre-prepared marketing plan for an organisation of your choice.