City and Guilds Level 2 Certificate in Principles of Marketing

What you need to know
How will I study?

The course is divided into four units: 1. Principles of Marketing Theory This unit covers how to segment the market, the value of marketing and the principles of socially responsible marketing. 2. Understanding Legal, Regulatory and Ethical Requirements in Marketing Includes organisational procedures for dealing with legal, regulatory and ethical requirements relating to marketing, and regulatory and ethical limits of the role. 3. Principles of Personal Responsibilities and Working in a Business Environment The unit covers employment rights; health, safety and security; how to work with others and how to manage and improve your own work in a business environment. 4. Digital Marketing This includes understanding the role of digital marketing, the use of search engine optimisation (SEO), marketing research using the internet, digital marketing devises and messages, and how to use digital technology for marketing purposes.
How will I be taught?

Live lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will learn the principles of marketing practice through talks, group discussions, case studies, presentations and practical exercises. Throughout the programme you will be encouraged to relate theories and practice to your own organisation and experience both within class and written/practical assignments.
How will I be assessed?

You will be assessed through a combination of short answer tests and task based assignments.