CIW E-Commerce Specialist
Course
Online
Description
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Type
Course
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Methodology
Online
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Duration
Flexible
To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Specialist course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design.
E-Commerce Specialist course teaches you how to conduct business online and manage the technical issues associated with constructing an e-commerce Web site. The CIW E-Commerce Specialist course prepares candidates to take the CIW E-Commerce Specialist exam, which, if passed, earns the individual the CIW E-Commerce Specialist certification. Candidates who also pass the CIW Web Design Specialist exam earn the advanced CIW Web Design Professional certification.
Important information
Price for Emagister users: We are offering a 20% discount this month for all enrolments that are paid in full and made online.
Facilities
Location
Start date
Start date
About this course
Key Topics
The CIW E-Commerce Specialist Course is divided into following lessons:
Lesson 1: Electronic Commerce Foundations
Lesson 2: Law and the Internet
Lesson 3: Web Marketing Goals
Lesson 4: Online Product Promotion
Lesson 5: Site Usability
Lesson 6: Customer Relationship Management (CRM) and E-Services
Lesson 7: Business-to-Business Frameworks
Lesson 8: E-Commerce Site Creation Packages — Outsourcing
Lesson 9: E-Commerce Site Creation Software
Lesson 10: Site Development Software Implementation
Lesson 11: E-Commerce Site Development Using Commerce Server
Lesson 12: Creating an Online Catalog
Lesson 13: Inventory Control and Order Processing
Lesson 14: Payment Gateways
Lesson 15: E-Service Implementation and Support
Lesson 16: Transaction and Web Site Security
Lesson 17: E-Learning Solutions
Lesson 18: Site Management and Performance Testing
No prerequisites are mandated before taking this course. However, most students find it helpful to complete the CIW Web Foundations series of courses (Internet Business Associate, Site Development Associate and Network Technology Associate) and the CIW Web Design Specialist course ; or be able to demonstrate equivalent knowledge of fundamental Internet and site design skills
This CIW E-Commerce Specialist Course course will prepare you for following certification:
CIW E-Commerce Specialist Certification
Exam Code: 1D0-525
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Subjects
- E-commerce
- IT
- Web Marketing
Teachers and trainers (1)
Support Advisor
Support Advisor
Course programme
The CIW Advanced HTML5 And CSS3 Specialist Course is divided into following lessons:
Lesson 1: Electronic Commerce Foundations
- Introduction to Web Commerce
- Impetus for Web Commerce
- Electronic Commerce Defined
- Applying E-Commerce Concepts to Focus Companies
- Types of Electronic Commerce
- Microcommerce and Macrocommerce
- Benefits of Electronic Commerce
- Drawbacks of Electronic Commerce
- E-Commerce Solutions
- Web Storefront Hardware and Software
- Ingredients of a Web Storefront
- The Virtual Enterprise
- Site Implementation
- E-Commerce Guidelines
Lesson 2: Law and the Internet
- Introduction to Internet Legal Issues
- Electronic Publishing
- Intellectual Property Issues
- Areas of Liability
- Copyright, Trademark and Patent Issues
- Privacy and Confidentiality
- Jurisdiction and Electronic Publishing
- Internet Taxation
- International Tax and the Internet
- Customs and E-Commerce
- Tariffs and E-Commerce
- Protecting a Brand
- Ethical Business Practices
Lesson 3: Web Marketing Goals
- Marketing Overview
- Web Marketing Benefits
- Examples of Successful Web Marketing
- Marketing Goals
- Web Marketing Strategies
- Growth Drivers and Barriers in E-Commerce
- Selecting and Positioning Your Product
- Identifying Your Target Market
Lesson 4: Online Product Promotion
- Online Promotion Overview
- E-Commerce Promotion Considerations
- E-Commerce Site Categories
- Banner Ads
- Advertising Representatives
- Banner Ad Positioning
- Banner Ad Exchange Networks
- Referrer Programs
- Blogs and Blogads
- Pop-Up and Related Ads
- Search Engine Placement
- <Meta> Tags and Search Engines
- E-Mail and Marketing
- Ad Performance Evaluation
- Offline Product Promotion
- Ad Campaign Implementation
Lesson 5: Site Usability
- Overview of Usability Issues
- Usability Testing
- Designing the Site Hierarchy
- Page Layout Design Guidelines
- Browser Compatibility Issues
Lesson 6: Customer Relationship Management (CRM) and E-Services
- Managing the Customer
- Customer Relationship Management
- Customer Service Concepts
- Customer Service Tools and Methodology
- E-Service Action Plan
- Integrating CRM and Customer Service
Lesson 7: Business-to-Business Frameworks
- B2B E-Business Overview
- E-Commerce Fundamentals
- Business Concepts
- Internet Marketplaces
- Tools and Technologies
- Electronic Data Interchange (EDI)
- Open Buying on the Internet (OBI)
- Open Trading Protocol (OTP)
- Web Services
Lesson 8: E-Commerce Site Creation Packages — Outsourcing
- Outsourcing Site Creation Packages
- Entry-Level Outsourcing: Online
- Instant Storefronts
- Online Outsourcing Solutions
- Outsourcing: Mid-Level Offline Instant Storefronts
- Mid-Level Offline Storefront Products
- Outsourcing: High-Level Offline Instant Storefronts
- High-Level Offline Storefront Products
- Auctions: The Other E-Commerce Option
Lesson 9: E-Commerce Site Creation Software
- Microsoft Commerce Server 2007 Overview
- Web Server Overview
- Microsoft Internet Information Services (IIS) 6.0
- IIS 6.0 Preparation
- IIS 6.0 Installation
- IIS 6.0 Configuration
- Sun Java System Web Server 6.1
- Open-Source Solutions
- Sizing Your Hardware
Lesson 10: Site Development Software Implementation
- Commerce Site Development Overview
- Database Servers
- Commerce Site Development
Lesson 11: E-Commerce Site Development Using Commerce Server
- Building Commerce Solutions
- Commerce Site Management
- Solution Site Customization
Lesson 12: Creating an Online Catalog
- Catalog Design
- Commerce Server 2007 Catalog Definitions
- Building a Base Catalog
- Virtual Catalogs
- Using Commerce Server to Support B2B Commerce
Lesson 13: Inventory Control and Order Processing
- Inventory Management
- Inventory Systems
- Designing Order Systems
- Order System Implementation
Lesson 14: Payment Gateways
- Payment Processing in E-Commerce
- Choosing Payment-Processing Methods
- Credit Card Processing
- Managing Transactions
- Implementing PayPal
- Online Check Processing
- Preventing Fraud
Lesson 15: E-Service Implementation and Support
- Implementing Customer Support
- E-Mail and User Forums
- Frequently Asked Questions (FAQ) Implementation
- Knowledge Base
Lesson 16: Transaction and Web Site Security
- Overview of Transaction Security
- Purposes of Security
- Encryption and Decryption
- Public Key Infrastructure (PKI)
- X.509 Standard
- Certificate Revocation
- VeriSign
- Using Certificates
- Obtaining Certificates
- Installing Certificates
- Implementing Microsoft Certificate Services
- Secure Electronic Transactions (SET)
- Securing Sensitive Data
- Identifying Attack Types
- Protecting Against Attacks
- E-Commerce Forensic Techniques
Lesson 17: E-Learning Solutions
- E-Learning Introduction
- E-Learning Models
- Distance-Learning Essentials
- E-Learning Content
- Student Navigation and Progress Reporting
- Reusable Learning Objects
Lesson 18: Site Management and Performance Testing
- Introduction to Site Management and Performance Testing
- Site Management Tasks
- Managing Web Site Performance
- Logging and Trend Analysis
- Performance-Monitoring Tools
- Course Conclusion
CIW E-Commerce Specialist