Communication Strategy and Ideation
Bachelor's degree
In Bangkok (Thailand)
Description
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Type
Bachelor's degree
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Location
Bangkok (Thailand)
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Duration
4 Years
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Start date
Different dates available
Emphasizes both theory and practice, from interpersonal communication to mass communication, using ideation approaches and advanced facilities.
Learn the secret to creative and strategic communication with our practical curriculum and experienced faculty.
Prepare students to meet the demands and new challenges of the fast-changing communication world by emphasizing strategic communication.
BA in Communication Strategy and Ideation, offers a strategic marketing communication focus. This program blends theoretical knowledge with hands-on practical projects and campaigns, taught and coached by top professionals and prominent guest speakers in the field. Following the new challenges and demands in the fast-changing world of communication, students will be provided with the up-to-date content and knowledge on strategic marketing communication; including digital media planning, UX and UI Designs, digital content creation, marketing communication for e-sport and marketing communication for health and beauty brands.
Facilities
Location
Start date
Start date
About this course
Strategic Communication Planner
Public Relations and Campaign Manager
Communication Specialists
Media Planner and Event Coordinator
Brand Strategy Consultant
Journalist and News Editor
Reviews
Subjects
- Ethics
- Marketing
- Planning
- Writing
- Communication Training
- Media
- Communication
- Communication Journalism
- Reading
- Critical Reading
- Critical Theory
- Creative
Course programme
Semester 1
- Introduction to Communication
- Critical Reading
- Communicative English
- General Psychology
- Intercultural Studies
- Introduction to Technology and Innovation
- Intercultural Communication
- Introduction to Mass Media
- College Writing
- Ethics
- Critical and Creative
- Thinking
- Study Skills
- Art Appreciation
- Physical Education and Recreation
Semester 1
- Effective Public Speaking
- Communication Planning and Management
- Man and Ecosystem
- Introduction to Business and Entrepreneurship
- Statistics for Social Sciences
- 1 Major Elective
- Communication and Persuasion
- Principles of Marketing Communication
- Communication Theory
- Visual Communication
- 1 Major Elective
- 1 Major Elective
Semester 1
- Writing for Communication Professions
- Image and Reputation Management
- Communication Research Methods
- 1 Major Elective 3
- 1 Major Elective 3
- Media Planning and Buying
- Message Analysis
- Communication Laws, Ethics and Professionalism
- 1 Major Elective
- 1 Major Elective
Semester 1
- Leadership Communication
- Communication and Conflict
- 1 Major Elective
- 1 Major Elective
- 1 Free Elective
- Communication and Campaigning
- Seminar in Communication
- 1 Major Elective
- Free Elective
Year 1
Semester 1
- Introduction to Communication
- Critical Reading
- Communicative English
- General Psychology
- Intercultural Studies
- Introduction to Technology and Innovation
- Intercultural Communication
- Introduction to Mass Media
- College Writing
- Ethics
- Critical and Creative Thinking
- Study Skills
- Art Appreciation
- Physical Education and Recreation
Semester 1
- Effective Public Speaking
- Communication Planning and Management
- Man and Ecosystem
- Introduction to Business and Entrepreneurship
- Statistics for Social Sciences
- 1 Major Elective
- Communication and Persuasion
- Principles of Marketing
- Communication
- Communication Theory
- Visual Communication
- 1 Major Elective
- 1 Major Elective
Semester 1
- Writing for Communication Professions
- Image and Reputation Management
- Communication Research Methods
- 1 Major Elective
- 1 Major Elective
- 1 Major Elective
- Media Planning and Buying
- Message Analysis
- Communication Laws, Ethics and Professionalism
- Communication and Campaigning
- Seminar in Communication
- 1 Major Elective
Semester 1
- Leadership Communication
- Communication and Conflict
- Pre-Cooperative Education (Counts as 1 Major Elective)
- 1 Free Elective
- 1 Free Elective
- Cooperative Education (Counts as 2 Major Electives)
Additional information
Communication Strategy and Ideation