Communications for Small Business Owners Course
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Class hours
200h
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Duration
Flexible
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Start date
Different dates available
Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Accredited certificate from Ofqual's registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.
Important information
Price for Emagister users: On course completion students can claim accredited certificate by paying £89 accreditation fee. Certificate postal charges will be £9.
Facilities
Location
Start date
Start date
About this course
There is no particular entry requirement. We do not ask for any previous qualification or experience. Students of all age and academic background can enroll on this course.
Reviews
Subjects
- Forecasts
- Marketing
- Communications Planning
- Materials
- Communications
- Communication Training
- Media
- Course organisation
- Formwork
- Forgery
Teachers and trainers (1)
STS Tutor
Tutor
Course programme
Course Syllabus
Unit 1
Elements of Communication
The unit 1 covers the following topics:
- Key Communication Components
- Business and Marketing Strategy
- Your Mission, Vision, and Values
- Resources
- Public Relations Plan
- Components of Your Public Relations Plan
- Elevator Pitch and Executive Summary
- Delivery Tips
Unit 2
Developing a Communications Plan
The unit 2 covers the following topics:
- Introduction
- Selecting Your Communications Destination
- Choosing a Communications Route
- Establishing a Communications Vehicle
- Choosing the Vehicle
- Setting up Media Guidelines
- Sample Media Guidelines
- Defining Inbound and Outbound Marketing
- The Reasons for Inbound Marketing
- The Five C’s of a Successful Message
Unit 3
Communication Strategies
The unit 3 covers the following topics:
- Setting a Goal for Each Communications Piece
- Setting the Objective
- Building Core Strength
- Key Words and Ideas
- Thinking MEDIA
- Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Communicating Online
- Blogging Tips and Tricks
- Connecting Through Social Media
- The Importance of Social Media
Unit 4
Content Creation for Effective Communication
The unit 4 covers the following topics:
- Using Stories to Communicate
- Polishers and Time Savers
- Enhancing Your Results
- Taking Your Communication Pulse
- Focusing on the Research
- SWOT Analysis
- Maintaining Your Message in Crisis
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Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Staff Training Solutions you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Communications for Small Business Owners Course