Competition and Change (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
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Start date
Different dates available
Competition and Change Course
The changing nature of the general business environment offers organisations both opportunities and threats. We can identify key drivers for specific organisations within this environment. The monitoring of the environment is a key activity for all businesses. We need to look at the competition and what is happening in the competitive environment, the environment that is closest to the organisation and has the most immediate impact on it. Once we have analysed the competitive environment, we need to develop strategies, and then formulate and implement actions to put the strategy into practice. This will require change, so we look briefly at some of the factors concerned with successful change in an organisation.
Stakeholders are the customers, suppliers, employees, owners, shareholders, pressure and consumer groups, regulators, professional organisations, competitors and any individual or organisation that has an interest in what an organisation does and how it does it. Some of these groups, such as consumer and pressure groups, are part of what we term the business environment. Some stakeholders such as employees are part of the organisation but, as customers, shareholders, members of pressure groups and members of professional organisations, they are also part of the competitive environment. So, not only are the boundaries between the business and competitive environment blurred, but these influential stakeholders also blur the boundaries between the organisation and the competitive environment. Therefore, before we look in depth at the competitive environment and how the organisation can respond to changes in it, we need to investigate stakeholders in more detail as they affect what the organisation is and what it does, and how it responds to the opportunities and threats in the business and the competitive environment..
We usually view the organisation as discrete and distinct from its environment rs driving change
appraise why...
Facilities
Location
Start date
Start date
Reviews
Subjects
- Monitoring
- Business Environment
- IT
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
Section 1: Stakeholders
Introduction
1.1 Who and what are stakeholders?
1.2 Conflicting interests
1.3 Stakeholder power
Summary
Section 2: Market Forces
Introduction
2.1 Industry life cycle
2.2 Porter's five forces
Summary
Section 3: Conducting an Environmental Analysis
Introduction
3.1 Monitoring the environment
3.2 Using environmental information
Summary
Section 4: Change and Competitive Advantage
Introduction
4.1 Responding to the PEST environment
4.2 Responding to the competitive environment
4.3 Implementing change
4.4 Future trends
Course Review Activity
Course Summary
References
Recommended Reading
Tutor-marked Question Paper
Study HoursThis is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Competition and Change (Byte Size Skills Course)