Competition and Change (Byte Size Skills Course)

Course

In Bude

Price on request

Description

  • Type

    Course

  • Location

    Bude

  • Start date

    Different dates available

Competition and Change Course
The changing nature of the general business environment offers organisations both opportunities and threats. We can identify key drivers for specific organisations within this environment. The monitoring of the environment is a key activity for all businesses. We need to look at the competition and what is happening in the competitive environment, the environment that is closest to the organisation and has the most immediate impact on it. Once we have analysed the competitive environment, we need to develop strategies, and then formulate and implement actions to put the strategy into practice. This will require change, so we look briefly at some of the factors concerned with successful change in an organisation.
Stakeholders are the customers, suppliers, employees, owners, shareholders, pressure and consumer groups, regulators, professional organisations, competitors and any individual or organisation that has an interest in what an organisation does and how it does it. Some of these groups, such as consumer and pressure groups, are part of what we term the business environment. Some stakeholders such as employees are part of the organisation but, as customers, shareholders, members of pressure groups and members of professional organisations, they are also part of the competitive environment. So, not only are the boundaries between the business and competitive environment blurred, but these influential stakeholders also blur the boundaries between the organisation and the competitive environment. Therefore, before we look in depth at the competitive environment and how the organisation can respond to changes in it, we need to investigate stakeholders in more detail as they affect what the organisation is and what it does, and how it responds to the opportunities and threats in the business and the competitive environment..
We usually view the organisation as discrete and distinct from its environment rs driving change
appraise why...

Facilities

Location

Start date

Bude (Cornwall)
Stonebridge House, Ocean View Road, EX23 8ST

Start date

Different dates availableEnrolment now open

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Reviews

Subjects

  • Monitoring
  • Business Environment
  • IT
  • Skills and Training

Course programme

Syllabus

Introduction

Objectives

Section 1: Stakeholders

Introduction

1.1 Who and what are stakeholders?

1.2 Conflicting interests

1.3 Stakeholder power

Summary

Section 2: Market Forces

Introduction

2.1 Industry life cycle

2.2 Porter's five forces

Summary

Section 3: Conducting an Environmental Analysis

Introduction

3.1 Monitoring the environment

3.2 Using environmental information

Summary

Section 4: Change and Competitive Advantage

Introduction

4.1 Responding to the PEST environment

4.2 Responding to the competitive environment

4.3 Implementing change

4.4 Future trends

Course Review Activity

Course Summary

References

Recommended Reading

Tutor-marked Question Paper

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.

Competition and Change (Byte Size Skills Course)

Price on request