Complete Digital Marketing Diploma

Janets

Course

Online

£ 315 VAT inc.

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Description

  • Type

    Course

  • Level

    Advanced

  • Methodology

    Online

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Digital marketing has become a crucial part of a brand’s success. Through search engines, social media, email and websites, businesses have more ways than ever to connect with current and future customers. This Digital Marketing Diploma Level 3 course looks at all these areas and more to provide you with a well-rounded understanding of digital marketing.

You will learn to define your business and target audience and create a brand identity which will resonate with your customers, before moving onto websites, email marketing and copywriting, blogging and SEO (search engine optimisation). A thorough look at social media is next, covering YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope and of course Facebook, which is split across multiple units due to its significance. Social media live streaming and podcasting are also covered, and the course concludes with lessons on Google Analytics and Google Plus.

Whatever your profession, digital marketing and all it encompasses is a vital skill to learn, and its importance is only set to grow in the future.
Topics also include:

Google AdWords
Quora
Video marketing
The personality of a brand
Headline writing
Monetising your social media pages
Hashtags

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Gain relevant knowledge on the AIDA advertising model, which describes the stages – Attention, Interest, Desire and Action – that occur in a customer’s mind when they first become aware of your brand.
Learn how to promote your website with multimedia elements such as podcasts and videos.
Identify which social media sites will suit your brand best and how to get the most out of them.
Understand the importance of Facebook and Google to your online success – few brands can survive, let alone thrive, without effectively utilising them.
Develop your ability to write interesting content packed full of SEO, hyperlinks and calls to action.
Discover new skills in Canva, Photoshop and WordPress, amongst others.

Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Earn a free e-certificate upon successful completion.
Accessible, informative modules taught by expert instructors
Study in your own time, at your own pace, through your computer tablet or mobile device
Benefit from instant feedback through mock exams and multiple-choice assessments
Get 24/7 help or advice from our email and live chat teams
Full Tutor Support on Weekdays

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Subjects

  • Email
  • Blogging
  • Marketing
  • Email Marketing
  • Digital Marketing
  • Writing
  • Podcasting
  • Image
  • SEO
  • Copywriting
  • Social Media
  • Media
  • Media Marketing

Course programme

COURSE CURRICULUM

Introduction
  • Digital Marketing
  • DMM Intro
  • Digital Marketing Strategy in 10 Minutes
Define Your Business & Target Audience
  • Define your Purpose
  • Case Studies
  • Positioning Your Brand
  • Case studies – Positioning
  • Unique Selling Proposition
  • Personality
  • Case Study – Personality
  • Find Your Audience
  • Validate Your Business
Brand Identity
  • Intro Brand Identity
  • Case Study – 3 Company Styles
  • Free Branding Tools
  • Learn Canva in 10 Minutes
  • Learn Photoshop in 30 Minutes
Websites
  • Intro to Websites
  • Choose a Domain Name
  • Intro to WordPress Lessons
Email Marketing
  • Easy Email Marketing Funnel
  • Email Marketing Tools
  • Lead Magnets
  • Where to put opt-in forms
  • Segmenting and Tagging Your Subscribers
  • Email Sequences
  • Better Email Subject Lines
  • Using Analytics to Improve Emails
  • Case Study – 100 Subscribers in Less Then 1 Week
Copywriting, Blogging & SEO
  • Copywriting Basics
  • A.I.D.A
  • Case Study of a Sales Page
  • 10 Commandments of Copywriting
  • Write Better Headlines
  • Write Quality Articles
  • Optimize Your Website SEO 5 minutes agoMore
YouTube
  • Intro to YouTube
  • Case Study – YouTube Sales Funnel
  • YouTube SEO – Watch Time vs. Views
  • Keyword Research for YouTube Videos
  • Start Your New Channel
  • Channel Art and Icon
  • Channel Description
  • Customize Your Channel Design
  • Add a Channel Trailer
  • YouTube Channel Settings and Verification
  • Upload Defaults, Featured Content, and Channel Branding
  • Uploading Videos + Titles, Tages, Description
  • Cards and End Screens
  • Use YouTube Analytics to Grow Your Channel
  • Quickly Respond to Fans with the Community Tab
  • Live Streaming with YouTube Live
  • Free Music on YouTube Live
  • Create a YouTube Ad.
  • Spy on Competition with Social Blade
Video Marketing
  • Intro to Video
  • Video Equipment for Beginners
  • Tools to Make Your Videos More Pro
  • Structure a Video that Sells
  • Intro to Video Production Bootcamp
  • Intro to FB Groups
  • Defining Your Approach
  • Tips for a More Engaged Facebook Group
  • Scheduling Posts, Live Video, and More
Facebook Groups (Social Media Marketing)
  • Why Facebook Pages are Important for your Business
  • Creating a Stunning Facebook page for your business
  • Adding Essential Information to your Facebook Page
  • Selecting your Profile Image
  • Creating Professional Facebook Cover Image for your Pages
  • Creating a captivating Facebook Page Description using the ads.
  • Getting your Facebook Page Username
  • Facebook Page Apps to increase fans engagement
  • Top 0 Ways to Monetize your Facebook Page
  • Exploring Publishing tools
  • Scheduling Facebook posts
  • How to spy your competitors on facebook
  • How to guarantee your fans see all your posts
  • Wxploring Facebook Insights
  • Four Unlilited sources of royalty free image
  • Promoting your Facebook Page
  • Turn any image a clickable Facebook Post
  • Assignment – Create a Facebook page
Facebook Pages (Social Media Marketing)
  • Introduction to Facebook Ads
  • Introduction to the Facebook Ads Manager
  • setting up your facebook payment account
  • Defining your Facebook Target Audience
  • Level 1 – Creating the Ad
  • Level 1 – Boosting your Post
  • Level 2 – Creating your Ad in the Ads Manager
  • Tips to have your ad approved by facebook
  • Analyzing Results
  • Assignment Create a Facebook Ad
Facebook Ads (Social Media Marketing)
  • What is facebook retargeting and why is importent for you
  • Creating a facebook pixel
  • installing the pixel in wordpress
  • installing the pixel in a non-wordpress website
  • TESTING IF THE PIXEL IS WORKING
  • Creating your first audence with THE Pixel
  • Facebook pixel advanced audience creation
  • MESSAGE – YOUR AUDIENCE IS TOO SMALL
  • Creating your optimized FB Ad with the Pixel
  • Assignment – Installing the facebook Pixel in your web
Facebook For Local Business (Social Media Marketing)
  • How Facebook Ads can Help you have a local business
  • This is the Plan for your Local Business
  • Reaching people around your Business
  • Creating Your Local Business ad
  • Assignment Local Business
Google Adwords
  • Google Adwords for your Business
  • How Adwords Works
  • Setting up your Adwords Account
  • Example of Ads that we are creating
  • Exploring the Adwords Interface
  • Discovering the best keywords
  • Creating a Google Adwords Serch Campaign
  • Refer a Friend and Claim One Course for FREE
  • Choosing your Vid setting for Google Adwords
  • Creating an Ad group and Adding Keywords
  • Finalizing your Google Ad
  • Managing your Google Ads Campaigns and Analytics
  • Creating a YouTube Ad with Google Adwords
  • Assignment Google Adwords
Twitter (Social Media Marketing)
  • Why Twiter and how it can help your business growth
  • Choosing the best username or twitter handle
  • 4 tips to choose your twitter handle
  • Creating a Twitter account
  • Creating an Outstanding Twitter profile page
  • Adding your Profile and Header Photo
  • Writing an optimized bio
  • Pin the most important tweet for your bio
  • Connecting with other influencers
  • Twitter hashtags
  • Growing your Twitter presence with Jooicer
  • Add Twitter Buttons to your Website
  • Add Twitter widgets to your website
  • Twitter Ads – Creating Your Ads Account and Campaign
  • Twitter Ads – Adding your Payment Method
  • Twitter Ads – Creating other Twitter ads
  • Twitter Ads – Promoting a Tweet
  • Twitter Ads – Promoting a Tweet
  • Assignment Twitter 1 day agoMore
Instagram (Social Media Marketing)
  • Instagram for Business – Whats our strategy
  • Create an Instragram for Business profile
  • Building a Killer Instragram Profile
  • 2 Building a Killer Instagram profile
  • 3 Building a Killer Instagram Profile
  • 4 Building a Killer Instagram Profile
  • Accessing the Ads Manager
  • Creating your First Instagram Ad
  • Creating you Instagram Ad inside the App
  • Important Tips to have a successful Ad on Instagram As inside the App
  • Mistake 1
  • Mistake 2
  • Mistake 3
  • Mistake 4
  • Mistake 5
  • Mistake 6
  • Tools to create instagram photos
  • Creating Viral Instagram Photos
  • Adding Your Logo or Website to your Instagram Post
  • Instagram Live and Instagram Stories
  • Assignment – Instagram Ads
Pinterest (Social Media Marketing)
  • Why Printerest and how it can your business grow
  • Opening a Printerest Business Account
  • Linking Pinterest with your Website and getting a Verifed account
  • Linking Pinterest with other Social Media platforms
  • Optimizing your Pinterest Profile
  • Creating Boards
  • Using Secreat Boards
  • The Powerful Pinterest notification
  • Adding pinterest chorme extension
  • Adding Pinterest to your Website
  • Pinterest Ads – Getting started
  • Pinterest Ads Panel Overview
  • Creating a Pinterest Ad
  • Creating Pinterest Ads Fast
  • Assignment Pinterest
LinkedIn (Social Media Marketing)
  • Welcome to Linkdin Marketing
  • Setting up to LinkedIn account
  • Adding Experience, Skills, Accomplishedment to your LinkedIn
  • Adding a professional Background photo
  • Adding media to your linkedIn URL
  • Changing your LinkedIn URL
  • Adding your Website to LinkedIn
  • Creating Shareable content on LinkedIn
  • linkedIn Company Pages Examples
  • Creating a LinkedIn Company Page
  • Managing your LinkedIn Company Page
  • LinkedIn Ads Introduction
  • Getting 50 dollar in LinkedIn Ads Credits
  • LinkedIn Ads Introduction
  • Creating a linkedIn Sponsored Content Ad.
  • Waiting for LinkedIn Ad approval
  • Creating a LinkedIn Text Ads Campaign
  • Creating a LinkedIn Sponsored In Mail Campaign
  • Quick view at the LinkedIn Campaign Manager
  • Assignment LinkedIn
Periscope (Social Media Marketing)
  • What is Periscope
  • Optional Equipment that will make your scopes looks profession
  • Assignment Periscope 20 hours agoMore
Social Media Live Streaming
  • Basic Eqipment for Social Media Streaming
  • Planning an irresistible Live Streaming Session
  • Facebook Live Basics
  • Facebook Live Session from your Smartphone
  • Sharing our Facebook Live Sessions
  • 3 ways to Reuse your Facebook Live Sessions
  • YouTube Live Basics
  • Runing a YouTube Live from your Smartphone
  • Instagram Live
  • Periscope Live
  • Introduction to OBS Broadcaster Software
  • Setting up your OBS Software
  • Using OBS Studio Mode
  • Facebook Live Streaming with OBS
  • YouTube Live Streaming with OBS
  • Simultaneous Streaming to Facebook, YouTube and Periscope
  • Other awesome software for Live Streaming
  • Assignment Social Media Live Streaming
Podcasting
  • Podcasting Intro
  • Podcasting Tools
  • Hosting Your Podcat with Libsyn
  • Submitting Podcast to iTunes
  • Validate Your Podcast Work
Quora
  • Quora Basics
  • Finding, Answering and Optimizing Your Quora Answers
Google Analytics
  • Setting Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience with Analytics
  • User Acquisition and Behavior Flow
  • See Where Visitors Click with Page Analytics
  • User Behavior and Site Speed
  • Setting Up Goals
Google Plus (Social Media Marketing)
  • Welcome to Google plus
  • Whats the difference between Google Pages and Profile
  • Whats the difference between Google Pages and Profile
  • Adding your Profile and Cover image
  • Adding your Contact info
  • Adding links to your Website and Socal Media
  • Adding your Story
  • Previewing the page
Conclusion
  • Conclusion

See related categories

Complete Digital Marketing Diploma

£ 315 VAT inc.

The best Internet Marketing courses

See all

See all