" Copywriting Secrets – Write Compelling Copy"

"Module 01: Introduction and Background To The Campaign Great copy requires great insights Module 02: Headlines Secret 1: Write a weak headline if your visual is strong Secret 2: Sync your headline and your visual Secret 4: Make your headline a zinger if your visual is lame Secret 5: If in doubt, ask a question Secret 6: Start telling a story Secret 7: Tie your headline to current events Secret 8: Aim for the “hunh?” factor Secret 9: Make them smile Secret 10: Use headlines for features, images for benefits Secret 11: Comparing yourself? Better be clever Secret 12: Find headlines in your body copy Module 03: Opening Lines Secret 13: Deliver on the premise of your headline Secret 14: If in doubt, ask a question Secret 15: Start with irony Module 04: Strategic Body Copy Secret 16: Stick to one idea per ad Secret 17: Follow a simple script Secret 18: Give multiple benefits for each feature Secret 19: Back all claims with proof Secret 20: Borrow credibility Module 05: How to Write Memorable Copy Secret 21: Keep your reader reading Secret 22: Build trust with specifics Secret 23: Write quirky testimonials Secret 24: Use parallel structure Secret 25: Spin your strongest feature into a theme Secret 26: Use original clichés Secret 27: Write in pictures Module 06: Your Ending, and Some Final Thoughts Secret 28: Come full circle at the end Secret 29: Give your buyer something to think about Secret 30: Write like a pro (a few words on style)"