Correspondence Analysis and Multidimensional Scaling w/ IBM SPSS Categories -ILT
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In London
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Course
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Location
London
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Different dates available
Correspondence Analysis and Multidimensional Scaling w/ IBM SPSS Categories -ILT Training CourseThis course will focus on how to perform Correspondence Analysis and Multi-Dimensional Scaling using procedures in the IBM SPSS Categories add-on module in IBM SPSS Statistics. Learn how to use correspondence analysis to examine the relationship of categorical data and display these relationships on perceptual maps. Learn about multidimensional scaling and preference scaling techniques to examine similarities and dissimilarities among objects such as product brands and features and customer preferences. These techniques are useful in any circumstance where you need to analyze and display graphically the correspondence among categorical data. The course will discuss the basic logic of these techniques, how to setup the analysis and examine the results using a variety of usage examples and hands-on exercises.
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Course programme
- Introduction to Correspondence Analysis and Perceptual Mapping
- Simple Correspondence Analysis of Counts
- Analyzing a Summary Table
- Adding Supplementary Categories
- Multiple Correspondence Analysis
- Means-based Perceptual Maps
- Introduction to Multidimensional Scaling
- Individual Differences Multidimensional Scaling
- Analysis of Preferences: Unfolding Models
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Correspondence Analysis and Multidimensional Scaling w/ IBM SPSS Categories -ILT