Create a Profitable Pricing Strategy - MasterClass

"Introduction Pricing Strategy Overview What Pricing Communicates to Your Customers What Price Communicates Scenario-Based Pricing Types of Pricing Strategies What Investors are Looking for in Your Pricing Strategy Test Your Pricing Pricing Model Basics The 3 Pricing Models Guess The Pricing Model Examples of Pricing Models Case Study T-Shirt Pricing Pricing Strategy and Your Competitors Common Pricing Strategy Mistakes 5 Key Steps to Pricing Strategy Researching Your Market Case Study Researching the Competition Pricing Strategy and Your Margins Know Your Margins Average Industry Margins Introduction Pricing Influencers Explained Understanding Price Influencers Pricing Variable 1 – Competition Pricing Variable 2 – Demand Pricing Variable 3 – First of a Kind Pricing Variable 4 – Uniqueness Pricing Variable 5 – Scarcity Pricing Variable 6 – Quality Pricing Variable 7 – Margin Pricing Variable 8 – Customer Perception of Value Calculate Your Score Scoring Your Pricing Influencers Introduction Overview of Pricing Models Pricing Models Cost-Based Pricing Pros and Cons Market-Based Pricing Pros and Cons Value-Based Pricing Pros and Cons Choosing a Pricing Model Common Mistakes in Pricing Setting Your Price Case Study"