Create a Winning Product Strategy That Grows Your Business - MasterClass

StudyPlex

Short course

Online

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Description

  • Type

    Short course

  • Methodology

    Online

  • Start date

    Different dates available

"It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensiveness. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.

You will learn:

Why should I think about launch so soon?
Why do investors care how I’ll get my offering to market?
What elements of my product or service need to be nailed down?
How is a product or service vision different from my company vision?
How can I define my product or service to emphasize its unique differentiation?
What is an MVP, and why should I do it?
What ways can I get to an MVP if I’m not ready?
What should go on a product roadmap?
Why do investors care about defensivness?"

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

CPD & IPHM Certified - MCQ Exam & Tutor Support

This course is suitable for all skill levels and backgrounds. Whether you want to advance your career prospects, learn a new skill, or broaden your educational horizons this course will help you to gain a solid understanding of the core competencies required to drive a successful career in your chosen industry.

"Academic
The course is open to students of all academic backgrounds aiming to enhance their skills.

Age
At Study Plex, we invite everyone to learn. This course is open to anyone aged 16 and over.

Eligibility
If you have a basic grasp of English, numeracy and ICT, you will be eligible to enrol."

"CPD and IPHM Accredited Certificate of Achievement
Grow your career by earning CPD and IPHM accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £85."

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

Subjects

  • Pricing Strategy
  • Market

Course programme

" Introduction Pricing Strategy Overview What Pricing Communicates About Your Products and Services What Price Communicates Scenario-Based Pricing Types of Pricing Strategies What Investors are Looking for in Your Pricing Strategy Test Your Pricing Pricing Model Basics The 3 Pricing Models Guess The Pricing Model Examples of Pricing Models Case Study T-Shirt Pricing Pricing Model - Part 1 Common Pricing Strategy Mistakes 5 Key Steps to Pricing Strategy Researching Your Market Case Study Researching the Competition Know Your Margins Average Industry Margins Pricing Model Part 2 - Price Influencers Pricing Influencers Explained Pricing Variable 1 – Competition Pricing Variable 2 – Demand Pricing Variable 3 – First of a Kind Pricing Variable 4 – Uniqueness Pricing Variable 5 – Scarcity Pricing Variable 6 – Quality Pricing Variable 7 – Margin Pricing Variable 8 – Customer Perception of Value Scoring Your Pricing Influencers Pricing Model Part 3 - Pricing Models Let’s Review the 3 Pricing Models Cost-Based Pricing Pros and Cons Market-Based Pricing Pros and Cons Value-Based Pricing Pros and Cons Choosing a Pricing Model Setting Your Price Case Study Common Mistakes in Pricing"

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Create a Winning Product Strategy That Grows Your Business - MasterClass

£ 10 VAT inc.

The best Business Strategy courses

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