Creating an AdWords Strategy

Newcomers to Google AdWords are often discouraged by the apparent complexities of the scheme. In reality however, AdWords is a surprisingly simple concept to grasp. It’s simply a case of identifying the keywords of greatest value for your business, bidding on them and putting them to work accordingly. What makes the difference is the methods by which keywords are researched and selected for any given AdWords strategy. Pinpoint and bid successfully on the best keywords for your business and AdWords can deliver an extraordinary ROI. Once you’ve picked up the basics, there really are no limits to what Google AdWords could do for your business.

This informative tutorial has been designed for anyone looking to capitalise on the true value of Google AdWords. Explore the initial AdWords strategy planning stage in full, along with how to select appropriate keywords for your business and how to identify accessible keywords of value. Learn how to work with long tail and short tail keywords/search phrases alike, build a strong understanding of ad groups and maximise the cost-effectiveness of your AdWords strategy.