Creating Successful Email Newsletters
Short course
In London, Leeds, Manchester and another venue.
Description
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Type
Short course
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Location
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Duration
1 Day
Suitable for: All
Facilities
Location
Start date
Start date
Start date
Start date
Start date
Reviews
Course programme
Course review:
Email newsletters are one of the most versatile and cost-effective communication tools for any organisation wishing to engage its subscribers, customers or clients. This practical one-day course will show you how to harness the power of email marketing. Even in this age of social media and search engines, email newsletters have maintained their value and significance. In order for e-newsletters to be effective however, they need to not only achieve the objectives of the publisher, but add value for the reader. At their best they provide the reader with an essential information resource. At their worst they become spam - irritating and alienating the intended audience. The art of creating both visually attractive and technically successful newsletters can be a difficult skill to master.
Using examples of best practice, this course will show you how to plan, create, write and produce e-newsletters that avoid the delete key and build a solid relationship with the reader by providing relevant and meaningful content.
Key training areas
- Marketing strategy and email newsletters - A brief for your newsletter - Understanding your readers - Planning your schedule -Structure - building the framework of a successful newsletter - Creating compelling content - what readers want - Producing HTML newsletters that work effectively with email clients - How to build your list and increase subscribers - Distribution - easy ways to send and manage your mailshots - Tracking and analytics - measuring your return on investment, providing insights and management reports.
Creating Successful Email Newsletters