Creative Advertising BA(Hons)

Year One

We’ll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You’ll also familiarise yourself with different creative roles and departments in agencies.
Taking on workshops, crits and studio-based activities, you’ll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills.

Modules

• Design and Art Direction
• Copywriting
• Creative Problem Solving
• Strategy and Planning
• Adland
• Professional Practice

Year two

This year is all about applying your skills from Year One. You’ll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You’ll hone your collaborative skills by working in creative teams, and have the chance to do a work placement or find an industry mentor to help with your career aspirations.
Furthermore, you’ll use theories to critically reflect on technology’s impact on brands and consumers, and join industry debates and scholarly discussion through speculative work.

Modules

• Media Lab
• Campaign Creation
• Consumer Behaviour (option module)
• Work Placement (option module)
• Brand Creation (option module)

Year Three

You’ll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You’ll also develop your entrepreneurial skills to help you turn your ideas into business plans.

Modules

• Advanced Campaign Creation
• Final Major Project (CIM accredited)
• Start-up
• Final Portfolio