Creative Advertising MA

You’ll choose to specialise in art direction or copywriting, as we strategically answer client briefs. If you focus on art direction, you’ll learn vital layout and typography skills, and look into how photography, film, illustration and fine art apply to advertising. If you specialise in copywriting, you’ll take on practical projects helping you write in a clear, lively and visual style to stimulate your audience.

London Study Week will be your chance to build your knowledge and make valuable contacts as we visit major advertising agencies. We’ll also visit a leading headhunter who’ll show you the kinds of portfolios employers are looking for.

• Introduction to Creative Advertising
• Introduction to Studio Practice
• Concept Development & Folio Outline
• Business & Applied Technology
• Behavioural/cultural studies essay

Study block 3

Working with a copywriter or art director, you’ll strengthen your communication and negotiation skills as you produce a portfolio of live projects from agencies and clients. You’ll balance these practical elements out by researching and analysing advertising in different cultures, and learning IT skills in InDesign, Photoshop, imaging, file conversion, typography and web development.

Modules

• Integrated Portfolio & Website