Creative and Cultural Industries: Art Direction BA(Hons) single honours

This degree develops visual communication skills and judgement. You will gain project management knowledge and experience to deliver the visual aspects of an organisation or client's marketing communications.

Year 1 is common to all our creative and cultural industries courses. It examines the management and strategy of creative enterprises, and the history and development of art and design practice. You will also explore visual communication techniques, use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals.

Years 2 and 3 examine art direction in depth. The modules and projects will develop your skills and understanding of what art direction brings to creative enterprises. This will include interpreting briefs and transforming the ideas of a company into a coherent visual identity to communicate with key audiences. You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission, branding, entrepreneurship, managing risk, project management and strategy.

You can choose to take part in a summer internship at the end of Year 2 to gain valuable experience and increase your employability.

Year 3's research project will be a dissertation, business or marketing plan, or consultancy project for a company. You will research, collect and analyse data, structuring your project with help from supervisors.