Creative Events Management

COURSE CONTENT

Level 4 (first year)

As a student on this programme, you’ll be introduced to the ideas, theories and policies that underpin creative practice, as well as the historical and social contexts which have shaped them.

In your first year, you’ll develop the skills and knowledge to conceive, plan and manage successful creative events.

You’ll be introduced to the arts industries and the way they operate with guest lectures from specialist speakers. You’ll examine the legal and policy frameworks that influence the types of cultural products we enjoy and enhance your knowledge of leading edge artistic practices.

Live Events are usually team productions working to a tutor devised event brief. You'll form small production teams and, with tutor supervision, plan your first live events which will take place in the second half of the year.

These provide a practical focus for the application of knowledge and skills acquired from all strands of the course, but particularly build on the management tools and legal framework introduced earlier in the year.

Taught classes and workshops are reinforced by visits to practitioners and exposure to performances and exhibitions.

Level 5 (second year)

At Level 6 we expect you to take responsibility for your own learning, and challenge you to think conceptually and strategically about your chosen profession.

The ‘Strategy and Management’ unit requires you to act as a consultant and examine strategic management and development issues through the prism of live case study. You’ll learn how to turn business principles into practice by writing a business plan for an AUB creative practitioner or a new creative organisation of your choosing.

Two extended pieces of work demand sustained commitment: independent research leading to your Dissertation and the conceiving, planning and production of a major arts project to a brief of your devising.

Level 6 (third year)

At Level 6 you are expected to take considerable responsibility for your own learning, and are challenged to think conceptually and strategically about a selected professional pathway. The Strategic Planning unit requires you to examine strategic management and development issues through the prism of a live case study. In Major Event Planning, you'll learn how to write detailed event plans and budgets as part of your own pitch for a live creative event of your own design. Two extended pieces of work demand sustained commitment: independent research leading to your Dissertation and the conceiving, planning and production of a major event produced as part of a team.

COURSE STRUCTURE

All students are registered for the award of BA (Hons). However, exit awards are available if you leave the course early, having successfully completed one or two levels. If you successfully complete a level of the course, you'll automatically be entitled to progress to the next level.

For the award of a Certificate of Higher Education (CertHE), you must have achieved a minimum of 120 credits at Level 4. This qualification may be awarded if you leave the University following successful completion of the first year of your course.

For the award of a Diploma of Higher Education (DipHE), you must have achieved a minimum of 240 credits of which a minimum of 120 must be at Level 5. This qualification may be awarded if you leave the University following successful completion of the second year of your course.

For the award of a BA (Hons) you must have achieved a minimum of 360 credits of which a minimum of 240 must be at Level 5 or above, of which a minimum of 120 credits must be at Level 6. This qualification will be awarded upon successful completion of your course.

A BA without Honours may be awarded if you've achieved 300 credits, at least 180 of which are at Level 5 or above, and at least 60 of which are at Level 6.