Bachelor's degree

In Poole

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Poole

  • Duration

    3 Years

  • Start date

    Different dates available

You’ll graduate with both a breadth of understanding and context with a specialist focus and application in design. The design course builds on the established expertise within the Faculty of Art, Design and Architecture, becoming a collaborative design link between disciplines just as in industry.

The design thinking, strategy and 2D communication aspects of the course link well with the Graphics and Visual Communications courses at AUB, reflecting current industry practice where the definition of the product is wider than a singular object. The 3D design, prototyping and realisation aspects complement the Modelmaking, Interiors, Architecture and Fashion courses.

Topics like design strategy, user-centred design and the commercialisation process familiar to Product Design could also be a design focus that feeds back out to other programmes through a collaborative curriculum, breaking conventional subject boundaries no longer recognised by the industry. As the course progresses through each level, you'll specialise the direction of your design focus, allowing you to join with existing units on other AUB courses.

Facilities

Location

Start date

Poole (Dorset)
See map

Start date

Different dates availableEnrolment now open

About this course

Learning is realised through taught sessions and independent study.

The course is structured progressively and embraces a wide variety of learning and teaching methods and experiences to promote active learning. These include project-based learning, workshops, team learning lectures, seminars, group critiques, educational visits, guided reading and tutorials.

You'll develop skills, which include research, critical analysis, problem solving, communication and presentation, as well as specialist technical skills. Throughout, the integration of theory and practice is promoted and reinforced rigorously. The learning experiences prepare you for a variety of employment routes and postgraduate study.

You'll be encouraged to experiment, take risks, and try out new things. The moment when new found skills and knowledge are connected to your existing skillset and understanding is seen as an opportunity for insight, creativity and learning. Projects involve phases of problem finding, problem solving, and spotting opportunities for innovation.

A team of staff that includes professional Designers from a variety of backgrounds, researchers and relevant visiting practitioners delivers the course. The course is outward facing and works closely with the design industry and other organisations at local, national and international levels.

You take part in a variety of design competitions appropriate to your level. For example, the Royal Society of Arts Student Design Awards as well as the Design and Art Direction student awards competition offer opportunities to participate in industry-based briefs.

“Of the top ten skills you’ll need in 2020 identified by the World Economic Forum, five are design competencies. Complex problem solving, critical thinking, creativity, emotional intelligence, and cognitive flexibility are hard to automate skills that will equip our children to tackle the big challenges of tomorrow.

A curriculum that omits design and the arts does not help our teachers teach the scientists, mathematicians, engineers, and communicators of the future. And in the long run that will hinder our economy, our ability to solve global challenges, and our ability to design our own future.”

– Dr Ambreen Shah, Director of Policy and Research at Design Council.

As a new course for 2020/21, our first group of student will graduate in 2023.

The course is designed to equip students with a broad range of design and technical skill, as well as the ability to communicate ideas and work in collaborative teams. Learning about the practicalities involved with planning and design through to creation will give you a true overview of the production process, preparing you for work at every level.

As a BA (Hons) Design graduate, you'll be prepared to undertake roles such as:

Designer/Maker
Design Entrepreneur
Graphic Designer
Industrial Designer
Product Designer
UI/UX
Design for Happiness
Design thinker/strategist
Human-centred design
Design Business Manager
Strategic positions in non-design related businesses

Due to Covid-19 and the need for social distance, we will not be able to offer on campus interviews to applicants this cycle. For courses that require a portfolio review or an audition, the Admissions team will be in touch with you and request a digital portfolio or audition.

We will hold Offer Holder days in Spring and invite applicants to visit the campus and meet the course team, or if you are unable to visit us you will be able to attend a virtual Offer Holder Day.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Presentation
  • Teaching
  • Design
  • Materials
  • Art design
  • Writing
  • Industry
  • Project
  • Public
  • Art
  • Exhibition

Course programme

COURSE CONTENT

Level 4 (first year)

Your first year is about forming a foundation for good design knowledge as well as introducing you to the core skills of a professional Designer. This includes design foundations such as design history with an emphasis of combining theory and practice in the form of design projects.

You'll be introduced to design tools and methods, making processes and techniques, design research and exploration, as well as communication and presentation of your design concepts and solutions. Attending the course will support you in your independent decision making and you'll be introduced to realistic self-assessment. This will build your resilience and confidence as a designer.

During your first year, you'll start to think about your personal position as a designer. W'll challenge your previous assumptions about design through the exploration of design ideas, critical thinking, visualisation skills and interpretation. You’ll attend specialist demonstrations, as well as practical studio and workshop sessions.

Level 5 (second year)

The second year is a continuation of your first year during which we expect you to deepen your understanding of design and further develop your design practice. We'll challenge your ability to communicate your concepts and solutions through projects, research, making and writing.

You'll be living and breathing design through increased engagement with industry and society. We'll encourage you to develop interests and lines of enquiry which will inform the choice of creative and career directions in third year. The journey through your second year will be one of self-discovery, improved design skill sets, confidence building and independence.

Level 6 (third year)

Your third year will be a project-driven year with opportunities to work on live industry briefs, enter competitions, write your own briefs and work collaboratively with other students in your year. The final year is exciting, intense and inherently more complex as it'll be dominated by research-driven project work.

Some of the project work will overlap, so you'll have to manage your time well as you'll be working to tight deadlines. You're encouraged to promote your professional intent, direction, creativity, individuality and strength in your specialist area.

There will be an opportunity to showcase your work at the end of the year in local and national graduate shows.

COURSE STRUCTURE

All students are registered for the award of BA (Hons). However, exit awards are available if you leave the course early, having successfully completed one or two levels. If you successfully complete a level of the course, you'll automatically be entitled to progress to the next level.

For the award of a Certificate of Higher Education (CertHE), you must have achieved a minimum of 120 credits at Level 4. This qualification may be awarded if you leave the University following successful completion of the first year of your course.

For the award of a Diploma of Higher Education (DipHE), you must have achieved a minimum of 240 credits of which a minimum of 120 must be at Level 5. This qualification may be awarded if you leave the University following successful completion of the second year of your course.

For the award of a BA (Hons) you must have achieved a minimum of 360 credits of which a minimum of 240 must be at Level 5 or above, of which a minimum of 120 credits must be at Level 6. This qualification will be awarded upon successful completion of your course.

A BA without Honours may be awarded if you have achieved 300 credits, at least 180 of which are at Level 5 or above, and at least 60 of which are at Level 6.

Additional information

UCAS course code - W241

Design

Price on request