Design - Innovation, Strategy and Product

The Master's Degree in Design - Innovation, Strategy and Product at IED Milano is for students with an undergraduate degree in Design, Architecture or Engineering, either completed in Italy or abroad. Currently, candidates with degrees in other disciplines, such as Economics and Humanities, are also considered. This programme has complex and fluid structure. It is designed for students who want to enjoy an exciting experience where passion and first steps into a career path come together. As a result, students will experience a type of learning that has no equal in Italy, carrying out projects on brand development and experience design in a perfect strategic balance. This programme seeks to train up professionals with a solid background in innovation and design consulting. As such, they will be able to work with studios, agencies, companies, institutions, but also as self-producers or even set up their own business independently. A basic requirement is knowledge of techniques and practices involved in Design, which is to be demonstrated either with presentation of a work portfolio or on an interview with your Course Coordinator if you are coming from a background in non-design-related subject areas.

Degree awarded - The course is recognised by MIUR (Ministry for Education, University and Research) as a First Level Master Degree credit-rated at 60 credits allowing students to progress further in their studies in Italy or abroad.

Methodology and structure - The Master course is structured as an experimental path through which students are able to experience and put into practice the mind-set gained during the course by facing real-life projects and business situations, applying principles of both teamwork and learning by doing. The course main philosophy is client-driven. Strong links with main firms, both Italian and international, enable external knowledge and skills in terms of design, case-studies and business strategies. At the end of this Master course, participants have increased their personal overview and are then able to face projects not only from production and technical point of view, but from a more important strategic and systemic perspective. Students acquire the ability to imagine scenarios and complex ecosystems of brands, products and services. They also learn to use ethnographic research tools to understand values, attitudes and people desires.