Designing and Implementing a Market Research Project
Training
In London
Description
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Type
Training
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Level
Intermediate
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Location
London
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Duration
1 Day
There is frequently an assumption that information needs can readily be met from online resources (and free of charge) today.
Facilities
Location
Start date
Start date
About this course
This course helps develop desk research skills in locating online sources, but it is important to understand how best to ‘capture’ the needs, perceptions, experiences and expectations of customers, suppliers and employees by undertaking primary data collection.
Whether you are in a market research role or in a general marketing or marketing communications role where you are asked to take responsibility for the market research function this course will develop your capability in handling the information requests from others. It will give you some appreciation of how customer and client satisfaction research can improve the development and delivery of products and services to both consumers and companies. Also it will help in providing an edge in delivering a superior customer experience.
Reviews
Subjects
- Market
- Market Research
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Analysis
- Marketing Management
- Marketing Planning
- Marketing Communications
- Marketing Segmentation
Course programme
- Understand the 10 steps of a market research project.
- Write an effective research brief.
- Undertake desk research to uncover existing information.
- Manage your relationship with external agencies.
- Choose between alternative methodologies.
- Select and evaluate an appropriate sample.
- Construct an effective questionnaire.
- Analyse the data outputs.
- Draw conclusions and make recommendations.
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Designing and Implementing a Market Research Project