Developing Your Brand Strategy TBS-B4525

Developing Your Brand Strategy

• Code:
  TBS-B4525
• Venue:
  Weldon house, Corby Gate Business Park, Corby
• Day/Time:
  Thu 9am - 4.30pm
• Duration:
  1 day
• Start At:
  Thursday 01 October 2009
• Interview:
  No
• Full Fee:
  £295
• Concession Fee:
  -

Developing Your Brand Strategy
Content Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. To begin the development of your brands strategy you must have an understanding of these four marketing components: · Primary target customer and/or client · Competition · Product and service mix · Unique Selling Proposition (USP) By identifying these components of your marketing plan you have created the basis for crafting your brand strategy. An effective branding process will create a unique identity that differentiates you from the competition. That is why it's often deemed as the heart of a competitive strategy. Assessment Tresham Business Solutions certificate of attendance