Development & Innovations in Petroleum Retailing

International Business House

Course

In Pražmo (Czech Republic)

£ 1,990 VAT inc.

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Description

  • Type

    Course

  • Location

    Pražmo (Czech Republic)

  • Duration

    3 Days

  • Start date

    Different dates available

Suitable for: The petroleum retailing business is more than just selling as much fuel as you can. Operation the stores attached to fuel outlets has become the primary profit source for firms in this sector. In order to prosper and expand in this increasingly complex marketplace, your chain requires constant management attention and an enterprise-wide focus on innovation. Creating and reinforcing a brand image that your target consumer can identify with is the basic foundation to building success as a petrol retailing firm.

Facilities

Location

Start date

Pražmo (Czech Republic)

Start date

Different dates availableEnrolment now open

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Reviews

Subjects

  • Branding
  • Innovation
  • Oil and Gas
  • Gas
  • Petroleum

Teachers and trainers (2)

Darcee Santicola

Darcee Santicola

Store Design, Merchandising and Space Planning Expert

Ron Santicola

Ron Santicola

Petroleum Distribution and Convenience Retailing Expert

Course programme

Course review:

1 day:
Innovation as an Enterprise-wide Mission
Overview: Innovators are Profit Creators:
Successful Innovation is about need seeking

Background of current operating environment: Why Branding Dominates

Determining your value proposition (In-Session assignment and discussion)

Financial Planning: Branding and innovation should be planned into spending

Take-home assignment

2 day:
Go over Forecourt and product assignments (45 Min) Q & A with Open discussion

Engineering and Development Section:
-Using your current assets – Making your current sites match the branding
-Store Designer and Space Planner

3 day:
Successful Petrol Retail Sites – State of the Art Thinking
Look at the development of your Brand and sites from these three perspectives.

See related categories

Development & Innovations in Petroleum Retailing

£ 1,990 VAT inc.

The best Oil and Gas Industry courses

See all

See all