Digital Business Management - Joint Master's Degree (German only)

The ingress of digital media and technologies in the business world go hand-in-hand with consistently having to re-design business models based on these forms of media and technology. This has become the basis of modern design concepts.

Over the past four decades, information technology and the internet have become an indispensable part of the business world:
The combination of technical and business concepts (Maaß, 2008) combined with new marketing concepts (such as advertising oriented value networks and business models like Google, Facebook, and YouTube) show that there is a high demand for degree programs that address new fields of skill and combine these skills with concepts of “Digital Business”. Digital Business is the strategic expansion of conventional fields of business to reshape concepts based on changes in market legalities or market positions: “Digital business is business in which strategic options have been transformed - and significantly broadened - by the use of digital technologies.” (Slywotzky & Weber & Morrison, 2000).