Columbia Business School Executive Education

Digital Health Strategy program

Columbia Business School Executive Education
In New York City (USA)

Price on request
Want to speak to an Advisor about this course?

Important information

Typology Course
Location New york city (USA)
Start 14/05/2019
  • Course
  • New york city (USA)
  • Start:
    14/05/2019
Description

Digital health — the convergence of the healthcare industry with digital technologies like health-monitoring devices, electronic health records, big data, cloud computing, or artificial intelligence — is now defining and driving a new era of more patient-centric healthcare.

Healthcare companies traditionally have only slowly adopted emerging technology. The entire industry, however, is undergoing significant changes as the global digital health market is rapidly growing to an estimated $200 billion by 2020. Leading companies are beginning to redefine themselves with aggressive plans for digitally driven transformation as 21st century medicine increasingly offers significant new opportunities.

This raises a basic question for large life-science companies, “How can we take advantage of the opportunities while reducing the risks of pursuing them?” Instinctively, large organizations will invest in building new knowledge, skills and processes to improve their prospects as they recognize this changing landscape.

Run in partnership of Columbia Business School Executive Education and digital health innovation company HITLAB, this three-day program offers unique resources for accelerating the infusion of digital health expertise.

Designed for executives in the healthcare and related industries, the program demystifies the value-based components of digital health and generates a common language and framework for accelerated collaboration across your organization. Participants also explore a strategic roadmap for its real-world application within their organization.

Facilities (1)
Where and when
Starts Location
14 May 2019
New York City
3022 Broadway, NY 10027, New York, USA
See map
Starts 14 May 2019
Location
New York City
3022 Broadway, NY 10027, New York, USA
See map

Opinions

0.0
Not rated
Course rating
100%
Recommended
2.0
average
Centre rating

Reviews on this course

There are no opinions on this course yet
Reviews gathered by Emagister & iAgora

What you'll learn on the course

Industry
healthcare
Strategic Management
Innovation
Security Management
Innovative Teaching
Digital Designing
Budgetary management
Innovation project management
Strategy
Empowerment
Industry
Digital Media

Course programme

The program uses a combination of interactive lectures, case studies, planning group exercises, and experiential learning activities that leverage New York City’s digital health ecosystem. Most importantly, participants learn — step by step — the tools of digital health strategy and apply these tools to their own organization.

Day 1 focuses on understanding the complex and rapidly changing landscape of digital health and how to develop a digital health strategy for success. Through an in-depth analysis, participants identify the strengths and weaknesses of their organization’s digital health readiness and strategy relative to competition, understand the role digital health plays in their organization, and begin to design a new strategy based leveraging a new digital health strategy toolkit.

Day 2 empowers executives to pitch their digital health strategy to their organization, gain support, secure budgets, operationalize plans, and manage for success. Participants pitch their new strategy to their peers in the classroom and outside experts in digital health in order to refine their strategy. They learn which metrics to use to measure success, how to anticipate roadblocks, and how to maintain momentum and build a sustainable platform in their organization.

Day 3 focuses on embedding digital into the DNA of an organization. Executives learn how to achieve success and replicate it within their organization, ensuring sustainability across people, platforms, processes, and partnerships.

Guest speakers will include current and past chief digital officers, chief medical officers, and innovation leaders across the industry. Case studies will be shared from past and current examples, and students will interact with some of the most well-respected minds in the field.


Students that were interested in this course also looked at...
See all