Digital Marketing and Analytics MSc
Postgraduate
In Winchester
Description
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Type
Postgraduate
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Location
Winchester
Digital marketing involves the marketing of products and services to consumers using digital technologies and media, whereas digital marketing analytics captures the converging fields of data and consumer analytics - this programme combines both areas. Students gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing; evaluate consumer behaviour models applied to the digital consumer and monitor changing trends in various industries.Students hone their skills and knowledge to develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data.Students also learn how to develop and manage websites, with incorporated blogs, and how to use Social Media as a marketing communications tool. For the Dissertation/Consultancy Project, students are given a live brief from an external organisation facing digital marketing-related issues. They collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As students are taught the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there may be optional, non-credit bearing, field work and internship opportunities.
Facilities
Location
Start date
Start date
About this course
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors are encouraged to move away from traditional lecture and seminar delivery modes and to adopt practical forms of study such as workshops and workplace visits wherever possible. Students are provided with live briefs from businesses facing issues currently or recent case studies. The University aims to shape 'confident learners' by enabling students to develop the skills to excel in their studies here and be transferable to further studies or the employment market. Staff and students form a community of learners who, together and independently, seek to generate and exchange knowledge. Over the duration of the course, students develop independent and critical learning, building confidence and expertise progressively through independent and collaborative research, problem solving, and analysis with the support of staff. Students take responsibility for their own learning and are encouraged to make use of the wide range of available learning resources available.Programme Leader Gabriella Kereszturi
Reviews
Subjects
- Media Marketing
- Media
- Social Media
- Project
- Digital Marketing
- Marketing
Course programme
- Digital Transformations in Marketing
- Consumer Analysis, Insight and Creativity
- Web Design and Analytics
- Analytical Tools for Digital Data
- Social Media Marketing and Analytics
- Research Methods in Business
- Consultancy Project
or - Dissertation
Digital Marketing and Analytics MSc