Digital Marketing BA (Hons)

Course summary

• Benefit from a student-focussed approach to learning.
• Learn through critical thinking, problem solving and traditional methods.
• Experience an applied learning experience linked to industry through live projects and work experience opportunities

This understanding is underpinned by a solid marketing foundation.

How you learn

In your first year you will take modules that will give you a firm grasp of the foundations of marketing principles and research. In your second year you will firmly embrace the strategic knowledge that will set you apart when it comes to seek your placement experience. In your final year, you will expand your knowledge and stretch your understanding in areas such as strategic brand management and marketing innovation.

You learn through

• lectures
• seminars
• problem solving exercises
• case studies
• self managed study
• individual and group presentations

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

Throughout your studies will be actively learning through exploring and evaluating real life organisations. In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom

Networking opportunities

We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing.The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. runs regular events with local and national employers.