Digital Marketing for Business

Janets

Course

Online

£ 317 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    1 Year

  • Start date

    Different dates available

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Get the skills and expertise you need for a creative career at the forefront of new marketing forms with this online course. You will learn all about blogging, search engine optimisation, marketing through social media, creating email marketing materials, and more. You will also obtain broader transferrable abilities in project management, leading teams, and business and office administration.

The new frontier of marketing is online, so it makes sense your training is too. The Digital Marketing for Business is delivered entirely through our e-learning platform, with lessons given in the form of videos, PDFs, mock exams and automated assessments.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Through these engaging materials, created by industry professionals, you will gain complete mastery over marketing through Twitter, Facebook and YouTube, affiliate marketing, developing niche websites, and optimising your digital marketing materials according to SEO best practice.

Digital Marketing for Business is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.

Upon successful completion of the course you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99.

Why choose this course
Earn a free e-certificate upon successful completion.
Accessible, informative modules taught by expert instructors
Study in your own time, at your own pace, through your computer tablet or mobile device
Benefit from instant feedback through mock exams and multiple-choice assessments
Get 24/7 help or advice from our email and live chat teams
Full Tutor Support on Weekdays

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Reviews

Subjects

  • IT Project Management
  • Internet
  • Email
  • Internet Marketing
  • Digital Marketing
  • Email Marketing
  • Marketing
  • Search Engine Optimization
  • SEO
  • Advertising
  • Project
  • Media
  • Project Management

Course programme

Digital Marketing
  • Sales and Marketing
  • How Internet Marketing Works
  • How To Make Money With Internet Marketing
  • What is Affiliate Marketing
  • Competition in Internet Marketing
  • Researching in Internet Marketing
  • Desperate Niches
  • Profitable Niches
  • Clickbank
  • What is Traffic?
  • Traffic vs. Relevance
  • Article Marketing
  • Paid forms of Traffic – 1
  • Paid forms of Traffic – 2
  • Search Engine Optimization
  • Search Engine Optimization 2
  • Best SEO Practice
  • Blogs – WordPress
  • Blogs – WordPress II
  • Email Marketing I
  • Email Marketing II
  • Internet Marketing Strategy I
  • Your own website vs free options online I
  • Your own website vs free options online II
Social Media
  • What is Social Media
  • The Growth of Social Media
  • Conducting Market Analysis
  • Auditing Social Media
  • Corporate Culture and Social Media
  • Social Media Goals vs. Business Goals
  • Types of Social Media Platforms
  • The Social Media Policy
  • Creative Commons
  • Brand Marketing
  • Keyword Selection
  • Content Marketing on Social Media
  • Content Development
  • Understanding the Popular Platforms
  • Traditional Website Advertising
  • Social Media Documentation and Schedules
  • Project Management Software
  • The Community Manager Role
  • Importance of Voice Consistency
  • Organizational Customer Servicen
  • Social Media Triage
  • Online versus Personal Interactions
  • Social Media Analytics
  • Goal Value
Social Media Marketing
  • Introduction
  • Understanding the Value of Social Media Buzz and What It Can Do For Your Business
  • Developing a Winning Social Media Marketing Plan
  • Setup and Manage a Facebook Page That Works
  • Tweet Your Way to Online Prominence
  • Build Your Network with LinkedIn
  • Captivate Your Audience with YouTube
  • Conclusion
Internet Marketing
  • INTRODUCTION: WHAT IS AFFILIATE MARKETING?
  • WHY AFFILIATE MARKETING IS AWESOME
  • FINDING A PROFITABLE NICHE
  • CHOOSING AN AFFILIATE PRODUCT
  • THE ADVANTAGES OF CLICK BANK
  • ANALYZING THE CLICK BANK MARKETPLACE
  • CREATING YOUR HOP LINK
  • CREATING A FREE BLOG
  • PERFORMING EFFECTIVE KEYWORD RESEARCH
  • CREATING AN OPTIMIZED POST
  • POSTING TO YOUR BLOG
  • PROMOTING YOUR BLOG: AN OVERVIEW
  • PROMOTION: ARTICLE MARKETING
  • PROMOTION: SOCIAL BOOKMARKING
  • PROMOTION: BLOG COMMENTING
  • ADDITIONAL PROMOTION TIPS
  • CREATING YOUR OWN WEBSITE
Search Engine Optimization
  • What Is Search Engine Optimization?
  • Search Engines That Use SEO
  • Using SEO In Website Text
  • Using SEO For Google Ads
  • Using SEO For Article Marketing
  • Using SEO In Press Releases
  • Using Longtail Keywords
  • Using Google To Discover The Best Keywords
  • SEO For Video Ads
  • SEO In Photos
  • Blogging With SEO Marketing
  • Using A SEO Company
SEO Techniques
  • Introduction to SEO
  • Improve Engagement to Improve Rankings
  • Make Your Existing Pages Longer
  • Focus on YouTube SEO
  • Improve Site Speed
  • Focus on Topics Instead of Keywords
  • Build Backlinks
  • Reporting and Analytics
  • Technical Optimization
  • Local SEO and Listings
  • Guest posting
  • Effective Seo Tools
Email Marketing
  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy
Email Marketing Secrets
  • Introduction
  • 4 Crucial Things You Need To Do To Build your List
  • Ways To Get Your Opt In Subscribers To Trust You Quickly
  • Tips To Build A List Of Eager Subscribers
  • Easy Ways To Grab Your Reader’s Attention In Your Subject
  • Effective Techniques To Get Your Subscribers Begging For More
  • Can You Really Use Articles To Build Your List?
  • Things To Consider When Publishing A Newsletter
  • The 3 Things To Avoid When Emailing Your List
Digital Marketing Strategies
  • Introduction to Internet Marketing and Reputation Management
  • How to Optimize Your Site for Every Stage of the Buy Cycle
  • Build Impression on Your Site
  • Types of Link Building
  • Importance of Landing Pages
  • Difference Between Internet Marketing and Online Customer Service
  • Concept Of Affiliate Programs
  • About Of Google Analytics
  • Online Press Releases
  • How to Get Traffic from Twitter
  • Importance of Testing E-Mail Messages
  • What is Viral Marketing
  • What is EMail Marketing
  • Difference Between Images and Video
  • How to Internet Marketing on Facebook
  • What is Search Engine Optimization(SEO)?
  • Understanding Search Results
  • How to Attract Customer on Your Product?
  • Time Makes Money
  • How to Test a Landing Page
  • Best Web Writing
  • Ways to Use of Humor in You Internet Marketing
  • Coupon Codes
  • When to Pull the Plug
Facebook Marketing Basics
  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement
Twitter Marketing
  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)
Instagram Marketing
  • What is Instagram?
  • Instagram for Business
  • Instagram & Community
Google Adwords
  • Benefits of online advertising and AdWords
  • Choosing a campaign type
  • Measure your results
Mock Exam
  • Mock Exam- Digital Marketing for Business
Final Exam
  • Final Exam- Digital Marketing for Business

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Digital Marketing for Business

£ 317 VAT inc.

The best Marketing Operations courses

See all

See all