Digital Marketing in China Training Course

Nobleprog Limited

Course

In City Of London

Price on request

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Description

  • Type

    Course

  • Location

    City of london

This training is best suited for people into Digital Marketing and Strategies. The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

Facilities

Location

Start date

City Of London (London)
See map
Token House, 11-12 Tokenhouse Yard, EC2R 7AS

Start date

On request

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Reviews

Subjects

  • Mobile Marketing
  • Media Marketing
  • Media
  • Social Media
  • SEO
  • Digital Marketing
  • Email Marketing
  • Marketing
  • Email

Course programme

Introduction to Digital Marketing in China

  • Background
  • Upcoming trends and examples
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Understanding SEO in China
  • Search Engine Marketing (SEM) in China
  • PPC Marketing in China
  • Keyword Analysis
Digital Display Advertising
  • Creating and Displaying Ads
  • Targetting your Audience
Email Marketing
  • Overview of Email Marketing in China
  • Tactics and Tools
  • Designing and creating email campaigns
  • Importance of good templates
  • Spam check
Social Media Marketing
  • Overview of Chinese Social Media Channels
  • Comparing western Social Media with Chinese Social Media
  • Creating and managing content
  • Engaging your users across social media
  • Auto-posting and post-scheduling
  • Campaigns
  • Forums and their importance
  • Case study
Mobile Marketing
  • Understanding Mobile Marketing in China
  • Tactics and tools - from SMS to WeChat
  • Targetting prospective users
  • Conversions and failures
Analytics
  • Overview of analytics in China
  • Using Baidu analytics tools
  • Use of available metrics to improve your campaigns
  • Understanding Demographics
Strategy & Planning
  • Engaging with Chinese customers
  • Importance of budget
  • Selecting the most appropriate channels
  • Strategy discussion
  • Case Studies

See related categories

Digital Marketing in China Training Course

Price on request

The best .Net and C# courses

See all

See all