Digital Marketing Complete Course - CPD Certified

COURSE CURRICULUM
Digital Marketing

• Sales and Marketing
• How Internet Marketing Works
• How To Make Money With Internet Marketing
• What is Affiliate Marketing
• Competition in Internet Marketing
• Researching in Internet Marketing
• Desperate Niches
• Profitable Niches
• Clickbank
• What is Traffic?
• Traffic vs. Relevance
• Article Marketing
• Paid forms of Traffic – 1
• Paid forms of Traffic – 2
• Search Engine Optimization
• Search Engine Optimization 2
• Best SEO Practice
• Blogs – WordPress
• Blogs – WordPress II
• Email Marketing I
• Email Marketing II
• Internet Marketing Strategy I
• Your own website vs free options online I
• Your own website vs free options online II

Social Media

• What is Social Media
• The Growth of Social Media
• Conducting Market Analysis
• Auditing Social Media
• Corporate Culture and Social Media
• Social Media Goals vs. Business Goals
• Types of Social Media Platforms
• The Social Media Policy
• Creative Commons
• Brand Marketing
• Keyword Selection
• Content Marketing on Social Media
• Content Development
• Understanding the Popular Platforms
• Traditional Website Advertising
• Social Media Documentation and Schedules
• Project Management Software
• The Community Manager Role
• Importance of Voice Consistency
• Organizational Customer Servicen
• Social Media Triage
• Online versus Personal Interactions
• Social Media Analytics
• Goal Value

Social Media Marketing

• Introduction
• Understanding the Value of Social Media Buzz and What It Can Do For Your Business
• Developing a Winning Social Media Marketing Plan
• Setup and Manage a Facebook Page That Works
• Tweet Your Way to Online Prominence
• Build Your Network with LinkedIn
• Captivate Your Audience with YouTube
• Conclusion

Internet Marketing

• INTRODUCTION: WHAT IS AFFILIATE MARKETING?
• WHY AFFILIATE MARKETING IS AWESOME
• FINDING A PROFITABLE NICHE
• CHOOSING AN AFFILIATE PRODUCT
• THE ADVANTAGES OF CLICK BANK
• ANALYZING THE CLICK BANK MARKETPLACE
• CREATING YOUR HOP LINK
• CREATING A FREE BLOG
• PERFORMING EFFECTIVE KEYWORD RESEARCH
• CREATING AN OPTIMIZED POST
• POSTING TO YOUR BLOG
• PROMOTING YOUR BLOG: AN OVERVIEW
• PROMOTION: ARTICLE MARKETING
• PROMOTION: SOCIAL BOOKMARKING
• PROMOTION: BLOG COMMENTING
• ADDITIONAL PROMOTION TIPS
• CREATING YOUR OWN WEBSITE

Search Engine Optimization

• What Is Search Engine Optimization?
• Search Engines That Use SEO
• Using SEO In Website Text
• Using SEO For Google Ads
• Using SEO For Article Marketing
• Using SEO In Press Releases
• Using Longtail Keywords
• Using Google To Discover The Best Keywords
• SEO For Video Ads
• SEO In Photos
• Blogging With SEO Marketing
• Using A SEO Company

SEO Techniques

• Introduction to SEO
• Improve Engagement to Improve Rankings
• Make Your Existing Pages Longer
• Focus on YouTube SEO
• Improve Site Speed
• Focus on Topics Instead of Keywords
• Build Backlinks
• Reporting and Analytics
• Technical Optimization
• Local SEO and Listings
• Guest posting
• Effective Seo Tools

Email Marketing

• Introduction to Email Marketing
• Using Email Marketing Software
• Building Email Lists by Quantity
• Building Email Lists by Quality
• Crafting an Email
• Analyzing and Tracking Your Email Marketing Strategy

Email Marketing Secrets

• Introduction
• 4 Crucial Things You Need To Do To Build your List
• Ways To Get Your Opt In Subscribers To Trust You Quickly
• Tips To Build A List Of Eager Subscribers
• Easy Ways To Grab Your Reader’s Attention In Your Subject
• Effective Techniques To Get Your Subscribers Begging For More
• Can You Really Use Articles To Build Your List?
• Things To Consider When Publishing A Newsletter
• The 3 Things To Avoid When Emailing Your List

Digital Marketing Strategies

• Introduction to Internet Marketing and Reputation Management
• How to Optimize Your Site for Every Stage of the Buy Cycle
• Build Impression on Your Site
• Types of Link Building
• Importance of Landing Pages
• Difference Between Internet Marketing and Online Customer Service
• Concept Of Affiliate Programs
• About Of Google Analytics
• Online Press Releases
• How to Get Traffic from Twitter
• Importance of Testing E-Mail Messages
• What is Viral Marketing
• What is EMail Marketing
• Difference Between Images and Video
• How to Internet Marketing on Facebook
• What is Search Engine Optimization(SEO)?
• Understanding Search Results
• How to Attract Customer on Your Product?
• Time Makes Money
• How to Test a Landing Page
• Best Web Writing
• Ways to Use of Humor in You Internet Marketing
• Coupon Codes
• When to Pull the Plug

Facebook Marketing Basics

• Introduction to Facebook
• Why You Should Care
• Setting up a Facebook Page
• How to Get More Likes for Your Facebook Page
• Facebook Advertising
• How Much Does Facebook Advertising Cost?
• Marketing on Facebook
• Create a Content Calendar
• Understanding Edge Rank & the Art of Engagement

Twitter Marketing

• TWITTER FOR BUSINESS
• TOP TWITTER TIPS
• TWITTER IS
• BUSINESS TERMS
• WHY USE TWITTER FOR MARKETING
• TWITTER MARKETING BASICS
• TWITTER METRICS
• YOUR BIO
• WHEN TO TWEET
• BUILDING YOUR COMMUNITY
• GENERATING LEADS
• REAL-TIME TWITTER MARKETING
• ENGAGEMENT
• TWETIQUETTE (TWEETING ETIQUETTE)

Instagram Marketing

• What is Instagram?
• Instagram for Business
• Instagram & Community

Google Adwords

• Benefits of online advertising and AdWords
• Choosing a campaign type
• Measure your results