The Knowledge Academy

Digital Marketing Course | Digital Marketing Qualification

The Knowledge Academy
In Cardiff

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Important information

Typology Course
Location Cardiff (Wales)
Duration 3 Days
Start Different dates available
  • Course
  • Cardiff (Wales)
  • Duration:
    3 Days
  • Start:
    Different dates available

Delegate pack consisting of course notes and exercises Manual Experienced Instructor Refreshments

Facilities (1)
Where and when



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Castle Street, CF10 1SZ


Different dates availableNow taking bookings

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Achievements for this centre


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The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 4 years

What you'll learn on the course

Digital Marketing
Social Media
Social Media
Social Media

Course programme

The Knowledge Academy Digital Marketing 3 day course covers the following topics:


Digital Marketing is a 3-day course which is recommended for individuals who want a holistic view of how digital marketing is planned, executed, integrated and controlled.

This course gives individuals a better understanding of how all the elements of the digital marketing mix fit together for maximum ROI.

Who Should Attend

  • Managers, consultants and business owners with several years’ marketing experience who want to extend and update their digital skills are recommended to attend this course.
  • Individuals who want a holistic view of how digital marketing is planned, executed, integrated and controlled.
  • Individuals in business who want a better understanding of how all the elements of the digital marketing mix fit together for maximum ROI.

Course Objectives

On completion of this course, individuals should be able to:

  • Plan and implement marketing campaigns using digital marketing tools, including search, email, mobile, web analytics and social media tools
  • Understand the strengths of the key digital marketing platforms, channels, tools and techniques, such as user testing and Customer Experience (UX)
  • Analyse, track and measure digital marketing campaign response, you will gain an understanding of the key metrics for measuring online effectiveness
  • Maximise ROI by integrating online and offline multichannel marketing activity, why this is essential and how to achieve it
  • How to build effective and profitable online customer relationships, how to maximise your customer insight through analysis, targeting, profiling and segmentation

Course Outline

Definition, Purpose and Scope of Digital Marketing

  • Understanding the impact of digital marketing on business
  • Definitions, history and development of digital marketing
  • Building customer relationships online and permission marketing

Planning, Strategy and Testing

  • Best practice approaches to online campaign planning
  • How to determine the optimum mix of digital marketing tools
  • Campaign, offer and messaging strategy
  • Integration and multi-channel marketing
  • When to test and what to test
  • Learning by doing (better and better)

Customer Experience and Usability

  • Principles of the Customer Experience (CX)
  • Designing a positive User Experience (UX)
  • Best practice methodologies
  • Sitemaps and wireframes
  • User testing

Mobile Marketing

  • Key challenges and success factors in mobile marketing
  • Developing a customer-led mobile strategy
  • Assessing the role of mobile sites v apps
  • Using mobile to drive customer acquisition
  • Building loyalty and customer retention through mobile channels
  • Tracking, analytics and Conversion Rate Optimisation

Content Strategy

  • Why content is (still) king
  • Developing content for different customer segments
  • Content and SEO: the power of ‘in-bound marketing’
  • Developing a content plan
  • Examples of successful content strategies

Optimising Your Digital Marketing: Web Analytics, Tracking and Measurement

  • Key metrics for measuring online advertising effectiveness
  • Using cookies and analytics tools to track site visitors
  • Tracking and measuring email, banners, PPC and viral campaign responses
  • Measuring how your site helps or hinders campaign response

Social Media

  • The rise of social
  • Key players: Facebook, LinkedIn, YouTube, Twitter
  • Impact of Google+
  • Successes and pitfalls of social media
  • What's next?

Online Video Strategy

  • The importance of video within a digital marketing strategy and how to maximise video ROI
  • A look at online video – the options
  • Multichannel video marketing – and how to get your video noticed
  • Viral and mobile video marketing
  • Online Video SEO and analytics

Email Marketing

  • Why permission is everything
  • How to acquire names and email addresses
  • Testing email for continuous improvement
  • E-newsletters and other email formats
  • Broadcast and delivery considerations
  • Successful email marketing: case studies

Search Engine Marketing: SEO and PPC Defined

  • Why is search engine marketing so crucial to online success?
  • Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results

Data Gathering/Legal Issues

  • Customer contact and behavioural data
  • Why integration of digital and offline data is essential
  • How your data can be used to drive more customised communications through segmentation and profiling
  • Customer data analysis and targeting techniques
  • Keeping it legal: the law, the pitfalls and getting help

Integrating Your Marketing Communications For Maximum ROI

  • Why integration is essential and how best to achieve it
  • Integrating online and offline activity
  • 'Real-world' integrated campaigns
  • Looking ahead: multi-channel for media owners, marketers and their agencies

Additional information

  • Managers, Consultants and Business owners who want to extend and update their digital skills are recommended to attend
  • Gain knowledge on the key metrics for measuring online effectiveness
  • Develop skills and learn how to build effective and profitable online customer relationships
  • Individuals will gain an understanding of how all the elements of the digital marketing mix fit together for maximum ROI
  • Courses delivered by world class Marketing training instructors in luxury venues 
  • This Digital Marketing course includes material and manuals
  • Book Online or Call 01344 203999 to speak to a Marketing training advisor today

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