Digital Marketing

This Digital Marketing Advanced Course Level 7 consists of the following units:

Unit 1 - What is Digital Marketing?

This unit covers the following key topics:

• What is Internet Marketing?
• Popular Strategies
• Affiliate Programs
• E-mail Marketing
• Using Social Media
• Search Engine Optimization (SEO)

Unit 2 - Social Media Strategies for Success

This unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P’s and Social Media
• Developing a Social Media Plan
• Utilization Guidelines
• Expanding Your Digital Presence
• What’s the Value?

Unit 3 - Creating Digital Marketing Plan

This unit covers the following key topics:

• The Role of Internet Marketing
• The Marketing Cycle
• Making Our Way through the Marketing Process
• Extending Your Influence
• Plus more

Unit 4 - Starting with the Website

This unit covers the following topics:

• Creating a Website
• E-Commerce Options
• Creating a Mobile Presence
• Checking Out the Sites

Unit 5 - Using Google Ads

This unit covers the following key topics:

• Planning
• Define Your Ideal Customer
• Choosing Keywords
• Getting Good with Keywords
• Long Tail and Short Tail

Unit 6 - Creating a PPC Campaign

This unit covers the following key topics:

• Setting Your PPC Budget
• The Quality Score
• Quality Score Breakdown
• Increasing Your Score
• Plus more

Unit 7 - E-Mail Marketing

This unit covers the following key topics:

• A Cautionary Note
• Distribution Services
• Plus more

Unit 8 - Search Engine Optimization (SEO)

This unit covers the following key topics:

• What is SEO?
• Understanding Search
• The Search Engines
• Alternative Search
• Optimizing Keywords

Unit 9 - Using Facebook For Business Marketing

This module covers the following topics:

• What is Facebook?
• Why Use Facebook for Business Purposes?
• Facebook Business Page Sections
• Promoting your Facebook Page

Unit 10 - Using Twitter For Business Marketing

This module covers the following topics:

• The Basics of Twitter
• How Can Twitter Help Your Business?
• Setting Up Your Twitter Profile
• Following Other Twitter Users
• Twitter as a Marketing Platform

Unit 11 - Using Instagram For Business Marketing

This module covers the following topics:

• How to Create an Instagram Business Account
• Sign Up With Your Business Email Address
• Instagram Business Account Optimisation
• Posting Content on Instagram
• The Art of Effective Instagram Photography
• IGTV for Business

Unit 12 - Content Writing for Social Media

This unit covers the following topics:

• The Marketing Plan
• Creating a Marketing Plan
• Executive Summary
• Defining your Target Market
• Targeting your First Customer
• Research your Customer

Unit 13 - Brand Building through Digital Marketing

This unit covers the following key topics:

• What is Branding?
• What is a Brand?
• What is Social Media?
• The Rise of Social Media
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience

Unit 14 - Story Marketing for Small Businesses

This unit covers the following key topics:

• Story Marketing Toolkit
• Storytelling Essentials
• Ingredients of a Good Story
• Setting Goals
• Positive vs. Negative.
• Connecting with Customers
• Connecting with Customers
• Understanding Your Customers.
• Refining Your Brand
• Refining Your Brand

Unit 15 - Promoting a Marketing Webinar

This unit covers the following key topics:

• The Webinar
• What is a Webinar? Why Use Webinars?
• Webinar Marketing Objectives.
• Marketing Webinars
• The Nine-Step Ideal Participant Profile Process
• What is a Lead Magnet?.
• Creating a Lead Magnet.