Digital Marketing + Croatian Language and Culture

Algebra University College

Short course

In Zagreb (Croatia)

£ 1,798.86 VAT inc.

*Indicative price

Original amount in EUR:

2,100 €

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Description

  • Type

    Short course

  • Level

    Intermediate

  • Location

    Zagreb (Croatia)

  • Class hours

    90h

  • Duration

    3 Weeks

Discover new ways of communication

In this module, we are going to examine the basic concepts of digital strategy, starting from understanding a company business model, products, customers, markets and business goals as well as how to accomplish company marketing goals on digital platforms.

Important information

Documents

  • Algebra Winter School 2023 flyer.pdf

Facilities

Location

Start date

Zagreb (Croatia)
See map
Ilica 242, 10000, Zagreb - Croatia- Europe, 10000

Start date

On request

About this course

The module will introduce students to digital marketing strategies and user behavior, from content marketing, search, social to analytical tools used to track the success of digital campaigns.

Students

Online application form: https://www.algebra.hr/international-school/summer-school/application/

6 ECTS points and the official certificate issued by Algebra University College, an accredited higher education institution in the Republic of Croatia.
International students who take this module can attend the Croatian Language and Culture module for free can and earn an additional 4 ECTS points.

The topics covered by the Digital Marketing module include understanding the consumer, grasping cross-platform
communication, goals and metrics, web optimization, user research techniques such as SEO, advertising on Google Ads and YouTube, measuring success with Google Analytics as well as using social media channels to position a brand in the digital
world.
International students can also enroll in the free additional Croatian Language and Culture module where they will students learn the very basics of Croatian and get an excellent insight into the Croatian culture. Students will also participate in Company Visits - exclusive guest lectures hosted by leading global industry players. Our guest lecturers are top business professionals who provide an exclusive insight into corporate management and business culture as well as as offer priceless business advice that the students can later apply in forging their own careers.

Should you be needing any additional information, our International Office is at your disposal.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 3 years

Subjects

  • Economics
  • Marketing
  • Digital Marketing
  • Advertising
  • Business model
  • Media
  • Business
  • Strategy
  • Information
  • Google
  • Social
  • Digital

Teachers and trainers (1)

Vanja Šebek

Vanja Šebek

Lecturer

Course programme

The digital revolution completely changed the way organizations approach their core business from creating products and services, managing customers to marketing and sales. Digital platforms introduce new ways of communication with end customers allowing companies to tailor products and services to customer’s needs in a more agile manner. In a way, digital marketing changed traditional marketing, making it fast, more precise, real-time and data driven. The tools marketers use every day allow us to execute digital campaigns targeting audiences across the world much more efficiently and with smaller budgets than traditional marketing. In this module, we’re going to examine the basic concepts of Digital Strategy, starting from understanding the company business model, product, customer, market and business goals as well as how to accomplish their marketing goals on digital platforms. The topics covered by are: Buying Personas, Buyers Journey, Consumer Micro moments: understanding the consumer Digital Marketing Essentials: cross-platform communication, goals, metrics and Web optimization – elements of efficient landing pages, optimizing purchase funnels, creating useful content, user research techniques SEO Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising YouTube advertising Measuring Success with Google Analytics Social Media Channels Digital Strategy essentials – how to position a brand on digital channels.
Find out more about Digital Marketing on our website.

Additional information

We are excited to get moving once again and welcome students back to Algebra’s campus in Zagreb, Croatia. However, during the ongoing global coronavirus disease (COVID-19) pandemic, the health and safety of our students, lecturers and staff remains our primary concern. Therefore, students travelling to Croatia for the purpose of attending Algebra program are strongly advised to follow the Covid travel rules issued by the Government of the Republic of Croatia.

See related categories

Digital Marketing + Croatian Language and Culture

£ 1,798.86 VAT inc.

*Indicative price

Original amount in EUR:

2,100 €

The best Internet Marketing courses

See all

See all