DIGITAL MARKETING DIPLOMA
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
The Digital Marketing Institute is the global leader in Digital Marketing training and is a member of the Industry Advisory Council which also includes Google, Facebook, Twitter and LinkedIn. They have created this leading Diploma in Digital Marketing backed by industry heavyweights to help you excel in Digital Marketing.
Whether you are a complete beginner looking for a career in Digital Marketing, an experienced marketer wanting to refresh skills or a business owner wanting to generate growth using digital, this diploma course is ideal for you.
Gain exclusive access to the DMI’s membership network once you successfully complete your course and connect with your peers, industry experts and digital marketing opportunities.
Facilities
Location
Start date
Start date
Start date
About this course
You will be able to use industry standard tools such as Analytics and Adwords to start your marketing campaigns and have the ability to analyse marketing data such as keywords and digital advertising performance.
Learn to manage social media marketing campaigns and create display and remarketing ads on various social media platforms. You will be able to identify goals for social marketing channels and analyse metrics for distributions.
Understand the concepts and ranking factors for web optimisation. You will be able to use strategies to perform keyword research and processes to optimise web performance to increase your results in Google search rankings.
Have an understanding of the concepts and performance indicators for paid search campaigns. You will be able to establish what the differences are between organic and paid searches as well as have the knowledge of what impacts both search avenues have on web traffic conversions.
The world of email marketing has provided good results for many organisations and continues to do so. This course will provide you with the ability to create strategies for email marketing campaigns as well as analyse performance by testing and optimising these campaigns.
You will learn a wide range of additional skills as well as provide you with a great foundation to fast track your digital marketing career. Our team will go over and above this to ensure that you land a role as a digital marketer by providing you will other bespoke career-based services.
Anyone wanting to learn digital marketing skills.
This course is a foundation-level qualification, there are no prerequisites.
Digital Marketing Institute
This course is an internationally recognised certification. It is one of the primary digital marketing qualifications that are sought by prospective employers and backed by the highly respected Digital Marketing Institute Accreditation.
Reviews
Subjects
- Marketing
- Digital Marketing
- Industry
- Digital marketer
- Web optimisation
- Content Marketing
- Media Marketing
- Social Media Marketing
- Search Optimisation
- Video Advertising
- Email Marketing
Course programme
The syllabus from the Professional Diploma in Digital Marketing Course was created to provide you with all of the skill sets required to become a competent Digital Marketer.
- Module 1: DM Foundations
- Module 2: Web Optimisation
- Module 3: Content Marketing
- Module 4: Social Media Marketing
- Module 5: Search Optimisation
- Module 6: Paid Search
- Module 7: Display & Video Advertising
- Module 8: Email Marketing
- Module 9: Analytics
- Module 10: Digital Strategy
When you have finished the course you will be assessed by taking a computer-based three-hour exam at one of the Pearson Vue centres at various locations around the globe.
DIGITAL MARKETING DIPLOMA