Digital Marketing Diploma

Module 1.0 Introduction

• Social Media Introduction
• Creating an Google Account
• Setting Up Your Twitter Account
• Getting Your Twitter House in Order
• Why Facebook for Your Business?
• Using Facebook as a Business
• Setting Up Your Business Page
• Setting Your Cover Photo
• Tying It All Together

Module 2.0 Adjusting Your Facebook Settings

• Adjusting Your Settings
• Updating Your Page Info
• Tips for Getting 25 Likes
• Using Facebook as Your Business Page

Module 3.0 Posting on Facebook

• What Kind of Person Would Your Business Be?
• How to Post to Facebook
• What to Post
• Sharing Posts
• Sharing Links
• Pinning and Highlighting with Posts
• Getting Notifications and Staying in Clients News Feed

Module 4.0 Twitter

• Limiting the Number of Actions
• Setting Your Twitter Preferences
• Finish Setting Up Your Profile
• Twitter Widgets
• Who to Follow
• Connect
• Bringing Followers from Facebook
• Intro to Hashtags
• Examples of Hashtags
• Monitoring What’s Going On
• Using Twitter for Social Listening
• Social Media Tips
• Hashtags Across Social Media

Module 5.0 Pinterest

• Overview of Pinterest
• How does Pinterest Relate to Your Business?
• Industry Specific Sites
• The uses of Pinterest

Module 6.0 Reddit

• Introduction to Reddit
• The Rules of Reddit

Module 7.0 LinkedIn

• Introduction to LinkedIn
• Overview of the Interface & Settings
• OpenLink Settings
• LinkedIn Groups
• Adding and Removing Applications
• Basic Account Settings
• Updating Your Public Profile
• LinkedIn Connections, Groups and Pages
• LinkedIn Channels & Today
• Advertising on LinkedIn

Module 8.0 Google+ and Youtube

• Introduction to Google+
• Overview of the Interface
• Setting Up a Google Plus Page
• Linking Your Other Social Networks
• Linking Your Website to Your Google+ Page
• Review of Your Google+ Dashboard
• Notification Settings for Google+
• Photo Settings in Google+
• Google+ & YouTube
• YouTube Advanced Settings
• Interface for Uploaded Videos
• Sharing Videos Across Your Social Network
• Updating Your About Section

Module 9.0 Additional Tools

• Bitly
• Woobox
• Woobox Cont’d
• HootSuite
• HootSuite Cont’d
• Storify
• Social Media “Rules” and Tips