Digital Marketing Level 3 Advanced Apprenticeship

What you need to know
How will I study?

The course is divided into 15 units, which cover the following topics - Understanding the business environment and legal, ethical and regulatory requirements - Principles of marketing and stakeholder relationships - Principles of social media marketing, advertising and promotions - Developing own professionalism - Principles of keywords and optimisation - Digital analytics and reporting data - Content marketing - Email marketing. Students will work towards functional skills level 2 in English, maths and ICT as part of this apprenticeship.
How will I be taught?

Live lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will learn through talks, group discussions, case studies, presentations and practical exercises. Throughout the programme you will be encouraged to relate theories and practice to your own organisation, and it is expected that you will undertake digital marketing tasks within your own organisation to meet the requirements of the qualification.
How will I be assessed?

You will be assessed through a combination of short answer tests, task based assignments and the collection of workplace evidence.