Digital Marketing Management BSc (Hons)
Bachelor's degree
In Stoke-On-Trent
Description
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Type
Bachelor's degree
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Location
Stoke-on-trent
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Duration
3 Years
This degree takes the competitive world of marketing online. Our course shows you how to apply marketing techniques to digital communications.
On this course, you’ll develop your knowledge of web analytics, mobile technologies, social media, content creation and effective website design.
You’ll also analyse the effectiveness of different platforms and gain insight in to how data can be used in successful marketing strategies. Consumer insight is a powerful tool and you’ll learn how we all interact with digital platforms.
Our course benefits from close links to a fast paced industry, keeping you up-to-date with new developments.
You’ll also gain valuable work experience. In the final year of your studies, you have the opportunity to work in with a business, to develop and implement a digital marketing strategy.
Facilities
Location
Start date
Start date
About this course
UCAS Tariff points: 112
A levels: BBC or equivalent
BTEC: National Diploma DMM
Access Qualification
Pass at the required QAA recognised standard.
In addition to the requirements outlined, GCSE Mathematics Grade B or above or equivalent along with four further GCSEs to include English, or equivalent.
Reviews
Subjects
- Marketing
- Digital Marketing
- Industry
- Marketing Management
Course programme
Year 1 (Core)
Digital Identity
Finance and Management for Marketers
Entrepreneurial Marketing
Quantitative methods and Data analysis
Management Skills (Enhancing your career and personal success)
Year 2 (Core)
Understanding the Digital Consumer
Cross Cultural Marketing
Multi-Platform Traffic Creation
E-CRM Marketing
Designing and Managing Effective Organisations
Mobile Marketing
Professional Development
Optional placement year in industry at the end of year 2.
Year 3 (Core)
Strategic Digital Marketing Planning
Business Analytics
Work Based Digital Marketing Project Preparation
Work Based Digital Marketing Project
Throughout the course, you’ll be supported by a knowledgeable and friendly team. You’ll benefit from the guidance of course tutors and the insight of visiting business experts. We also make sure that you stay up-to-date with the latest news through guest speakers from a wide range of industries.
You’ll have every opportunity to grow as a person as well as a marketer. You and your friends can grow together through case-studies, role-plays, simulations, presentations, projects (work-based and academic), reflective portfolios and the extended use of technology supported activities.
We make sure you gain practical experience while learning. During the course, you’ll have the opportunity to complete a placement. You’ll work in a business so you can hone and practice your marketing knowledge. Having this experience will teach you crucial skills in the work place as well as help your employability after you graduate.
Digital Marketing Management BSc (Hons)