Digital Marketing Management MSc

Please note part-time study will require you to attend face to face classes two evenings per week, or as advised by your module tutor, over two semesters commencing in September each year. Semesters will be 12 weeks' duration. The final year of study (year 3) requires attendance for 6 weeks only in the first semester. Following this you will be working on your work based project/dissertation with meeting arranged with your supervisor.
Year 1
Scanning the Digital Environment
This module will introduce you to the rapidly changing business environment but from a digital marketing perspective.
Strategic Marketing Communications and Media Management
Marketing communications are covered in this module from a strategic perspective and it addresses how digital media management can be integrated into your campaigns.
Digital Consumer Behaviour and Experience
Consumer behaviour is a pivotal area of digital marketing. As consumers change and adapt their buying power and adopt different behaviour patterns, understanding and integrating these developments is critical to success.
Content Curation and Development
Content is now a pivotal element of digital marketing. Across a range of different vehicles, this module addresses a strategic perspective to the process.
Year 2
Management Control and Internal Audit
The quantitative features of this course diversify to include financial and management controls, ensuring that elements such as return on investment (ROI) are addressed to ensure that strategies address contribution.
Co-creation with Brand Communities
Consumers are no longer passive receivers of brand management campaigns. Instead brands now will consider consumers as co-creators of brand values, operating in tribes within the digital marketing environment. Understanding the significance of these developments is pivotal for marketing managers.
Global Strategic Digital Marketing Management
This pivotal module incorporates and blends the learning from other modules to enable you to produce a full in-depth strategic digital marketing plan.
Year 3
Work Based Project Preparation OR Business Management Research
In the first 6 weeks you will prepare a module based on project management skills in preparation for your work based project.
Alternatively you can complete a research module to prepare you for a more traditional dissertation.
Masters Work Based Project OR Dissertation
The work based project, which is usually based within your company, gives you the opportunity to work on a potentially live project to produce a report for an organisation on a meaningful digital marketing project.
Alternatively you can work on a traditional dissertation based on a topic in the digital marketing management area of research.