Digital Marketing Online Diploma - Accredited

What you will learn

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

Search Engine Optimisation (SEO) and Marketing (SEM)
Pay-per-click advertising
Digital display advertising
Website development
Email and mobile marketing
Social media marketing
Online public relations
Web analytics
How to plan a digital marketing campaign
Benefits of the course

There are a number of benefits, which include:

A comprehensive, easy-to-understand look at the topics concerning digital marketing
Material focused on the UK, while also touching on global aspects
End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action
Can be completed anywhere with an internet connection.
Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce.

Course Modules/Lessons

Module 1: Introduction to Digital Marketing

The definition of digital marketing
The benefits of using digital marketing
The latest trends in digital marketing
An overview of the types of digital marketing used today
Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)

What a search engine is and how they work
A general understanding of search engine optimisation
The benefits and weaknesses of using search engine optimisation
About search engine marketing and how it can be used
Module 3: Websites and Web Design

Website basics, the differences between websites, pages and servers
The different types of websites
How websites can be used as a means of digital marketing
About how to create a website, including content, structure and design
Module 4: Digital Display Advertising

An overview of digital display advertising
The formats used in digital display advertising
The pros and cons of its use
How to implement successful campaigns
Module 5: Email and Mobile Marketing

The basics behind email and mobile marketing, including the types of each, as well as how they work
About the legal considerations, with a focus on those applying to the UK
The pros and cons of both marketing practices
Some of the best strategies used to employ these types of initiatives
Module 6: Social Media Marketing

The differences between social media, networking, and marketing
How social media marketing works
The differences between the two social media strategies: passive and active
About the various platforms of social media and the demographics that engage with each
Module 7: Online Public Relations

The differences between traditional and online public relations
The four elements of online public relations
About the various tools used for employing these strategies
The four phases of online public relations
Module 8: Web Analytics

The definition of web analytics and how it differs from website stats
The two categories of web analytics: off-site and on-site
The types and processes of web analytics
How web analytics can be used within an online marketing strategy
Module 9: Planning a Digital Marketing Campaign

The difference between a digital marketing strategy and a digital marketing campaign
How to develop the marketing objectives
The importance of looking at past data
About identifying a target market: quantitative and qualitative approaches
Module 10 : Digital Marketing Regulations

About the two regulating bodies in the UK
The three current regulations concerning digital marketing in the UK
How data protection is handled in a number of countries around the world
The various regulations that handle unsolicited communications in countries such as Australia, Canada, the European Union, and the United States