Digital Marketing & Social Media (BS)
Bachelor's degree
In Providence (USA)
Description
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Type
Bachelor's degree
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Location
Providence (USA)
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Duration
4 Years
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Start date
Different dates available
The Digital Marketing & Social Media bachelor's degree program is a collaborative degree offered through the College of Engineering & Design and College of Business.
This program provides a balanced combination of theory and applied knowledge to enable students to acquire skills in various technologies, such as social media marketing, data collection and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM strategy; and digital advertising. The program consists of a number of general studies courses and related professional studies courses, and offers professional certifications in a number of digital marketing areas.
Upon completion of the program, graduates are expected to:
Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
Develop, evaluate and optimize web design and user experience.
Provide data driven solutions for the management of content in social media and online marketing campaigns.
Communicate complex data sets to both technical and non-technical audiences.
With the continual increased use of digital marketing and social media, there is a growing need for employees with marketing, technology and analytics backgrounds. This program provides students with a solid foundation in each of these areas, giving them a competitive advantage in the workplace.
An experiential educational experience is also offered. There are a variety of options available for students to complete the required 9-credit experience. Students may elect to add an additional 4.5 credits from their major electives based upon advising and prior planning.
An important component of the program’s educational experience is the Arts & Sciences Core Experience. Graduates are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship and leadership.
Facilities
Location
Start date
Start date
About this course
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Business Technologist
Digital Media Technologist
Social Media Marketing Strategist
Content Marketer
Digital Strategist
User Experience Manager
Digital Marketing Analyst
SEO Analyst
Web Designer
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The average rating is higher than 3.7
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Subjects
- Content Management
- Ethics
- Composition
- Design
- Marketing
- Programming
- Planning
- Advertising
- Global
- Digital Marketing
- Communications
- Media
- Media Marketing
- Engineering
- Screen Design
- Social Media
Course programme
A four-year program leading to the bachelor of science degree
Major Courses College of Business
- Digital Media Planning
- Search Engine Marketing
- Principles of Marketing
- Data-Driven Marketing
- Social Media Marketing
- Marketing Analytics
- Database Concepts
- Spreadsheet Design for Business Solutions
- Spreadsheets for Data Analysis
- Screen Design & Coding I
- User Experience and Content Design I
- Content Management Systems
Introduction to Project Management - Introduction to Digital/Social/Mobile Media
- Introduction to Data Visualization
- Senior Capstone I
- Senior Capstone II
Choose three of the following:
- Digital Video & Graphic Design
- Principles of Composition & Design
- Typography
- Motion Graphics I
- Editorial and Publication Design I
- Digital Video I
- Marketing Communications
- Media Strategy
- Creative Concepts and Strategy
- Copywriting and Art Direction
- Special Projects in Integrated Marketing Communications
- Introduction to Media Production
- Foundations of Digital Photography
- Digital Journalism
- Critical Perspectives on New Media
- Problem Solving and Programming Concepts
- Computer Science I
- Computer Science II
- Fundamentals of Visual Basic
- Introduction to Server Side Technologies
- Java Programming
- Career Management
- The Legal Environment of Business I
- Cyberlaw
- Statistics II
- Writing in Digital Media
Choose 9 credits from the following
- College of Business Internship
- Directed Experiential Education
- College of Engineering & Design Internship
Communications Foundations Courses
- English Composition
- Advanced Composition and Communication
- Communication Skills
- Two ILS courses, one at the 2000 level, and one at the 4000 level (ILS2385 recommended).
- Ethics: A Global Perspective
- One course from ART, HIST, HUM‡, LIT, or REL
- Fundamentals of Algebra
- Statistics
- One course from BIO^, CHM±, PHY° or SCI
- Sociology I
- One course from ANTH°°, ECON, LEAD, PSCI, or PSYC
- Two courses with an EASC attribute, at least one at 3000 level or higher.
Digital Marketing & Social Media (BS)